India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Digital Analytics Consulting

August 17, 2020

Global Financial Services Company

Problem Statement

  • Customizing tracking implementation in line with business requirements
  • GAP Analysis/Debugging of Web Analytics Reports
  • Comprehensive tracking of revenue producing events by incoming sources and drilled down by content and keywords.
  • Approach and Analytics Roadmap
  • Process definition
  • User experience optimization – vendor selection and tool implementation

Analytics Led Approach

  • Product evaluation – Evaluated and recommended Tag management system
  • Project roadmap – Provided short & long term Digital analytics roadmap
  • Solution design – Created solution design & built enterprise tagging framework
  • Implementation – Implemented Adobe suite of Products Online Analytics  – Adobe Site Catalyst
  • Code governance – Audited SiteCatalyst & Ensighten tags to minimize data integrity issues
  • Mobile apps – Implemented SiteCatalyst tags using Ensighten on Mobile apps & Mobile web
  • Testing & Optimization Consulting – Evaluated and recommended most suitable tool to meet client Business, marketing analytics and technical requirements
  • Testing optimization tool implementation

Business Impact

  • Highlighted the existing gaps which helped generating qualified data and insights.
  • Enabled measuring effectiveness and content popularity
    • Page Level Tracking
    • Conversion Tracking
    • Visitor Engagement tracking
    • Campaign Tracking
    • User’s journey through out client sites
  • Reporting guide to help future implementations and Report configurations

Critical Success Factors

  • Reduced tag implementation time resulted in huge cost benefits
  • User experience optimization lead to increased ROI from internal campaigns

    3AI Trending Articles

  • New 2D tag with AI authentication to spot counterfeit products Faster & Accurately

    The authentication process takes under 3.5 minutes to complete, and involves scanning the tags under an electronic microscope to obtain the PUF pattern, which is sent to the AI-driven software for validation. A new anti-counterfeiting technique uses two dimensional (2D)-material tags along with artificial intelligence (AI)-driven authentication software, and promises to deliver faster, more accurate […]

  • Data Governance: Three trends in 2021

    In 2021, the focus of financial services will be inclined to enable digital customer journeys as well as to sustain and grow revenue streams.   Actively governing data will make managing it more formalized thus making it more available, less complex to understand, and protect the customers’ data rights. Three principles and associated formalized dimensions […]

  • Fintech startup Volopay raises $2.1M in seed round

    Singapore-based fintech startup Volopay has raised $2.1 million in seed funding to provide businesses and startups in the Asia Pacific region a powerful control center for all their financial needs. Singapore-based fintech startup Volopay has raised $2.1 million in seed funding. The company said it wants to use the funding to provide businesses and startups […]

  • Blockchain mustn’t get blocked: Regulate but do not ban Bitcoin

    The government’s proposed bill to ban cryptocurrency could deal a blow to India’s tech credentials . Since I started writing this column on technology a couple of years ago, two things have been eminently predictable. One is Elon Musk, the richest man in the world now, doing unpredictable things: Boring tunnels, implanting chips in pigs’ […]