Digital Analytics Consulting

3AI August 17, 2020

Global Financial Services Company

Problem Statement

• Customizing tracking implementation in line with business requirements
• GAP Analysis/Debugging of Web Analytics Reports
• Comprehensive tracking of revenue producing events by incoming sources and drilled down by content and keywords.
• Approach and Analytics Roadmap
• Process definition
• User experience optimization – vendor selection and tool implementation

Analytics Led Approach

• Product evaluation – Evaluated and recommended Tag management system
• Project roadmap – Provided short & long term Digital analytics roadmap
• Solution design – Created solution design & built enterprise tagging framework
• Implementation – Implemented Adobe suite of Products Online Analytics  – Adobe Site Catalyst
• Code governance – Audited SiteCatalyst & Ensighten tags to minimize data integrity issues
• Mobile apps – Implemented SiteCatalyst tags using Ensighten on Mobile apps & Mobile web
• Testing & Optimization Consulting – Evaluated and recommended most suitable tool to meet client Business, marketing analytics and technical requirements
• Testing optimization tool implementation

Business Impact

• Highlighted the existing gaps which helped generating qualified data and insights.
• Enabled measuring effectiveness and content popularity
  • Page Level Tracking
  • Conversion Tracking
  • Visitor Engagement tracking
  • Campaign Tracking
  • User’s journey through out client sites
• Reporting guide to help future implementations and Report configurations

Critical Success Factors

• Reduced tag implementation time resulted in huge cost benefits
• User experience optimization lead to increased ROI from internal campaigns