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Enabling mobile analytics

3AI August 18, 2020

Top Healthcare Insurance Company

Problem Statement

  • One of the leading Healthcare insurance company wanted to establish Mobile Analytics (Web/App) to show a streamlined view of their website. Cognizant was engaged to implement the analytical reporting needs for Mobile Web / Apps which was the core requirement of this engagement, using Web Trends

Analytics Led Approach

  • Challenges on this engagement were:
    • Lack of visibility across visitor base,
    • Inability to track location-based data,
    • Lack of user level customization in specific areas
    • A tight delivery schedule for the technical specifications’ documents
  • Implementation solution of Web Trends to integrate the Mobile Web / Apps tracking and reporting. Centralized reporting platform set up with KPI scorecards, metrics & dashboards

Business Impact

  • Detailed and accurate reporting of visitor count and services consumed helped to understand the visitor behavior and interaction in a detailed and better way
  • Drilldown availability of each section helped the client in understanding custom footprints in depth.

Critical Success Factors

  • The solution was flexible to accommodate new and emerging mobile technologies hence was scalable, which gave the client flexibility and capability for keeping up with the future technologies

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