Enterprises of all stripes have started to invest heavily in AI to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). Yet as leaders strive to form a more complete picture of customer preferences and behaviours, they continue to rely on ageing survey-based measurement systems that for decades have formed the backbone of CX efforts.
In the age of VUCA world & Industry 4.0 revolution, AI continues to dominate the business landscape. Whilst the naysayers have advocated the doomsday for humanity by predicting the advent of singularity, AI for good & all have several applications to usher a new change in how we make decisions at enterprise and personal fronts.
Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Left Shift – A software development concept The core concept of left shifting started from testing, where we shift the testing phase to earlier phases in the software life cycle. The goal is to test early, fix bugs close to source of issue and prevent backloading […]
Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group In my previous article, I had spoken about some challenges due to a siloed working model within data & analytics teams in large retailers and how setting up a Data & Analytics CoE within the GCC can be a good solution. Lets look at a few ways […]
Featured Article: Author: Mohan Khilariwal, DGM, Data Engineering, Analytics and Data Science, HCL Technologies Data anonymization has become much more critical as we are into the era where data sharing is becoming a necessity in order to serve the customer, new business opportunities, Governments want to take help from the industry to serve its people […]
Featured Article: Author: Mahadevann Iyerr, Co-founder & CEO, MAAVRUS Today customers are inundated with a plethora of choices and so it is very easy for them to shop around across multiple products & retailers. Also given the level of increasing clutter around communication and the proliferation of new products and service offerings, new customer acquisition […]