Enterprises of all stripes have started to invest heavily in AI to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). Yet as leaders strive to form a more complete picture of customer preferences and behaviours, they continue to rely on ageing survey-based measurement systems that for decades have formed the backbone of CX efforts.
In the age of VUCA world & Industry 4.0 revolution, AI continues to dominate the business landscape. Whilst the naysayers have advocated the doomsday for humanity by predicting the advent of singularity, AI for good & all have several applications to usher a new change in how we make decisions at enterprise and personal fronts.
Featured Article: Author: Kritika Saraswat & Sreedhar Sambamoorthi, AB InBev Twenty Years ago, science fiction stories were ripe with futuristic scenarios with cars driving themselves, computer writing stories and human-like holograms responding to any and every query that we had. These scenarios were considered a figment of good writer’s imagination and books and movies on […]
Featured Article: Author: Divya Kalra, Analytics Practice Lead, Philips Background and Context Efficient Supply chains mean provide right product at the right time and right place. The focus of supply chains has always been operational excellence. However, the recent pandemic, chip shortages has forced the supply chains to focus on customer experience as well. The […]
Featured Article: Author: Ramana Kompally, Director – Data & Analytics, Cloudsufi Generative Artificial Intelligence (AI) has taken the world by storm and every organization is looking forward to having a pie in the cake and augmenting the portfolio. While a plethora of applications is being envisaged using Generative AI (Gen AI), there is one niche […]
“It’s just a machine. It has no consciousness or feelings as we understand them. We have specific connections in our brain that make us react according to the circumstances, the situations we are experiencing. We interpret them as pleasure, pain and all other kinds of emotions. We would have to invent a new word to […]