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  • A peek into how AI will dominate functioning of Next Gen GBS

    Author: Saswata Kar, Head – Analytics & Data Sciences, Philips GBS | LinkedIn – https://www.linkedin.com/in/saswata-kar-95b9074/ Global Business Services or GBS is the collective name given to centralized hubs where big corporations have moved processes that can benefit from centralization, standardization, and automation. The location for these centers is largely governed by cost considerations and talent […]

  • ADKAR – Driving Behavioural Change for Smoother AI Adoption

    Featured Article: Author: Abhishek Tandon, LTIMindtree As mentioned in chapter 1, AI projects generally suffer from abandonment because they are left at the point of execution and not thought through from a consumption perspective. One of the key reasons for that is lack of understanding of the “bigger picture” that ends up causing a lot […]

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • AI in Publishing

    Featured Article: Author: Deependra Singh, VP & Head Data Science and Analytics, Network 18 In recent years, the term “Artificial Intelligence” has been making headlines in almost every industry. From healthcare to finance, AI is transforming the way we work and live. But what about the media landscape? Could AI be a game-changer in this […]