India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Customer Experience Analytics

3AI September 10, 2020

2nd largest discount retailer in US

Problem Statement

  • The company historically hosted its web channel on a third party framework implemented its own framework moving away from the third party
  • Despite having a large offshore captive IT and BPO services arm, they sought out for external help to cater to their complex needs of customer journey optimization and customer experience management

Analytics Led Approach

  • Optimizing site usability and thereby maximizing ROI on the tools

Business Impact

  • Identify bottlenecks in the checkout funnel
  • Multiple analytics suites to track conversion
  • Troubleshoot site issues to perform RCA
  • Make functional and design recommendations to optimize the site experience
  • Participate and Support site security exercises

Critical Success Factors

  • Understand customer behavior and improve site usability
  • Optimize the checkout process to improve conversion

    3AI Trending Articles

  • MassMutual GCC to come up in Hyderabad

    With 300+ associates and leadership in all functional areas already on-board, MassMutual India is actively hiring for multiple roles in the areas of application development and support, cloud engineering, data science, and analytics, said a statement from the minister’s office. Massachusetts Mutual Life Insurance Company, a US-based leading life insurer, Monday announced opening of a […]

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]

  • Daimler India opens new GCC

    Daimler India Commercial Vehicles (DICV) has opened a new Global Capability Centre in Chennai with 165 seats to meet growing demand for Indian-based shared services. Spread over 20,000 sq.ft., the facility is designed to house the company’s ‘shared services’ business stream. Shared services refers to the various services DICV exports to other Daimler entities around […]

  • Transformation of Talent Acquisition by Algorithms

    Business leaders have long recognized that the ability to hire the right talent plays a significant role in any organization’s performance. Views about the challenges to acquiring and retaining such talent have evolved over time. We have moved on from a focus on the notion that a talent shortage is creating a “war for talent,” an […]