3AI Trending Articles
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In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails […]
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Author: Sudha Bhat, AVP – Customer Analytics, Genpact Modern customers are conscious buyers and do not settle for less. The pandemic has further emphasized the need to provide an exceptional customer experience. Customer support is one of the critical touchpoints to drive experience. It is even more relevant in today’s super competitive digital era, where […]
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Featured Article: Author: Anirban Nandi, Vice President, AI Products & Business Analytics, Rakuten India We all have heard the old saying that “Data is the new oil”. But wait!! Is that completely true? Just like oil, unrefined data is of little to no use. So, allow me to correct the maxim a little – “Quality […]
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In most ways, Internet of Things analytics is like any other analytics. However, the need to distribute some IoT analytics to edge sites, and to use some technologies not commonly employed elsewhere, requires business intelligence and analytics leaders to adopt new best practices and software. There are certain prominent challenges that Analytics Vendors are facing […]