Large Indian alcoholic beverages company
Problem Statement
- Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
- Use Data Science to execute targeted marketing campaigns to change customer behavior
Solution Approach
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Data Input
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DataMart
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Segmentation & Persona
Business Impact
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Single consolidated source of data source for all future campaigns and promotions
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Mapping consumers characteristics with product consumption
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Using Social Media to register new users in DataMart
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Increase in campaign ROI and take up rate
Critical Success Factors
- Interactive Dashboard
- Campaign Execution
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