With access to customer demographics, user experience, product composition and user response to survey variables, the client R&D needed insight into how to collaborate the different pieces and create value out of it
Data Input
Data Preprocessing
Model Dataset
Archetype Segmentation
Identify clusters within data
Bayesian Belief Networks
Identify variable change implication
Text mining using cosine-similarity
Identify key factors in user experience
Insights on customers segments and variable change implications for e-cigarette domain
Short, medium and long term strategies provide the roadmap to develop IT assets
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