With access to customer demographics, user experience, product composition and user response to survey variables, the client R&D needed insight into how to collaborate the different pieces and create value out of it
Identify clusters within data
Bayesian Belief Networks
Identify variable change implication
Text mining using cosine-similarity
Identify key factors in user experience
Insights on customers segments and variable change implications for e-cigarette domain
Short, medium and long term strategies provide the roadmap to develop IT assets
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