India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Correctional Analytics and Extended Guidance

3AI August 14, 2020

Global Pharmaceutical Company

Problem Statement

  • A global research-driven pharmaceutical company, it discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.
  • Implementation of Digital Analytics (Webtrends) across websites and support during enhancements and new developments
  • Need of governance enforcement of best practices for data capture
  • Guidance and training to support internal clients who faced numerous queries and requests related to code, user set ups, usage of reports for deriving actionable insights

Analytics Led Approach

  • Code enhancements: Understand the business requirements and provide the code required for the necessary tracking
  • Troubleshooting: Understand the issue faced by the internal clients and provide the necessary resolution methodology
  • Guidance & Training: Help the business users in clarifying the “How to’s” and provide basic training to enable them to complete basic reporting
  • Reporting: provide the reports and analysis to the clients on a monthly and ad-hoc basis

Business Impact

  • Maintenance of the Webtrends code and support during future enhancements
  • Able to support the troubleshooting requests and resolve them within the SLA’s
  • Insightful reports & analysis that helped business decipher data

Critical Success Factors

  • Guidance and training leading to a decreased number of “how to’s” over a period of 6 months by 60%

    3AI Trending Articles

  • A Paradigm Shift in Management Education Powered by Large Language Models

    Featured Article: Author:  Dr. Tuhin Chattopadhyay, Professor, Jagdish Sheth School of Management, Bengaluru, India, Founder & CEO, Tuhin AI Advisory, Abstract. The paper explores the potential of large language models in transforming management education. The paper first introduces the concept of large language models and explains how they work. Subsequently, the paper explores the different […]

  • 2020 marked a “turning point” for Cybersecurity in Australia

    Australians are on high alert about the threat of cyber attacks following Prime Minister Scott Morrison’s warning in June that Australia was targeted by a sophisticated “state-based” cyber-attack. It was, according to the Australian Cyber Security Centre (ACSC), the most significant and coordinated cyber-targeting against Australian institutions to date. The Prime Minister said while such […]

  • Conquering the Supply Chain with Machine Learning

    Featured Article: Author: Arpit Vijaywargia, AB InBev Supply chain is the process of managing the flow of goods, it’s an important process that involves the coordination of various stakeholders including suppliers, manufacturers, distributors, retailers and used goods. It is an essential part of business operations, and good supply chain management can help organizations increase efficiency, […]

  • Future of HR redefined by AI

    Artificial intelligence is transforming our lives at home and at work. At home, you may be one of the 1.8 million people who use Amazon’s Alexa to control the lights, unlock your car, and receive the latest stock quotes for the companies in your portfolio. In total, Alexa is touted as having more than 3,000 skills […]