India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Correctional Analytics and Extended Guidance

3AI August 14, 2020

Global Pharmaceutical Company

Problem Statement

  • A global research-driven pharmaceutical company, it discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.
  • Implementation of Digital Analytics (Webtrends) across websites and support during enhancements and new developments
  • Need of governance enforcement of best practices for data capture
  • Guidance and training to support internal clients who faced numerous queries and requests related to code, user set ups, usage of reports for deriving actionable insights

Analytics Led Approach

  • Code enhancements: Understand the business requirements and provide the code required for the necessary tracking
  • Troubleshooting: Understand the issue faced by the internal clients and provide the necessary resolution methodology
  • Guidance & Training: Help the business users in clarifying the “How to’s” and provide basic training to enable them to complete basic reporting
  • Reporting: provide the reports and analysis to the clients on a monthly and ad-hoc basis

Business Impact

  • Maintenance of the Webtrends code and support during future enhancements
  • Able to support the troubleshooting requests and resolve them within the SLA’s
  • Insightful reports & analysis that helped business decipher data

Critical Success Factors

  • Guidance and training leading to a decreased number of “how to’s” over a period of 6 months by 60%

    3AI Trending Articles

  • Data Governance: Three trends in 2021

    In 2021, the focus of financial services will be inclined to enable digital customer journeys as well as to sustain and grow revenue streams.   Actively governing data will make managing it more formalized thus making it more available, less complex to understand, and protect the customers’ data rights. Three principles and associated formalized dimensions […]

  • Way to make object-recognition models perform better

    Adding a module that mimics part of the brain can prevent common errors made by computer vision models. Computer vision models known as convolutional neural networks can be trained to recognize objects nearly as accurately as humans do. However, these models have one significant flaw: Very small changes to an image, which would be nearly […]

  • Transforming Indian Judiciary with GPT4

    Featured Article: Author: Vivek Gupta, Founder & CEO, Softsensor.ai Indian judiciary suffers significant backlog with 35 million cases across many courts. Assuming that each case requires about 100 pages of drafting, we are looking at about 3.5 billion pages to be drafted. Each page takes about 30 mins, we are looking at 100 billion minutes […]

  • Transformation of Talent Acquisition by Algorithms

    Business leaders have long recognized that the ability to hire the right talent plays a significant role in any organization’s performance. Views about the challenges to acquiring and retaining such talent have evolved over time. We have moved on from a focus on the notion that a talent shortage is creating a “war for talent,” an […]