India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Customer Insights Analytics & Persona Creation For Targeted Campaigns

3AI November 4, 2020

Large Indian alcoholic beverages company

Problem Statement

  • Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
  • Use Data Science to execute targeted marketing campaigns to change customer behavior

Solution Approach

  • Data Input

  • DataMart

  • Segmentation & Persona


Business Impact

  • Single consolidated source of data source for all future campaigns and promotions

  • Mapping consumers characteristics with product consumption

  • Using Social Media to register new users in DataMart

  • Increase in campaign ROI and take up rate

Critical Success Factors

  • Interactive Dashboard
  • Campaign Execution

    3AI Trending Articles

  • Transforming Enterprises with a Generative AI Strategy

    Featured Article: Author:  Vijay Morampudi, Director, Wavelabs Technologies Generative AI has the potential to revolutionize industries as a whole. As a leader, it is crucial tocreate an effective generative AI strategy for your enterprise to stay competitive and take advantageof the technological advancementsThis article presents seven practical steps that can be followed to create a […]

  • ML & Data Science Solutions: Build, Buy or Outsource?

    Data and analytics leaders increasingly believe that data science is a critical component of their analytics and business intelligence (BI) modernization plans, and are clamoring to incorporate new. Technologies such as predictive analytics, machine learning and deep neural nets sit at the Peak of Inflated Expectations on related Gartner Hype Cycle. While some degree of backlash […]

  • A peek into how AI will dominate functioning of Next Gen GBS

    Author: Saswata Kar, Head – Analytics & Data Sciences, Philips GBS | LinkedIn – https://www.linkedin.com/in/saswata-kar-95b9074/ Global Business Services or GBS is the collective name given to centralized hubs where big corporations have moved processes that can benefit from centralization, standardization, and automation. The location for these centers is largely governed by cost considerations and talent […]

  • Preparing to navigate the era of AI regulation

    Featured Article Author: Malavika Lakireddy In a groundbreaking move, the European Union (EU) has recently passed the Artificial Intelligence Act (AI Act), signaling a pivotal moment in the global landscape of AI regulation. This legislation, aimed at regulating the use of AI in providing goods and services to EU residents, sets a precedent for similar […]