Customer Insights Analytics & Persona Creation For Targeted Campaigns

3AI November 4, 2020

Large Indian alcoholic beverages company

Problem Statement

• Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
• Use Data Science to execute targeted marketing campaigns to change customer behavior

Solution Approach

• Data Input

• DataMart

• Segmentation & Persona

Business Impact

• Single consolidated source of data source for all future campaigns and promotions

• Mapping consumers characteristics with product consumption

• Using Social Media to register new users in DataMart

• Increase in campaign ROI and take up rate

Critical Success Factors

• Interactive Dashboard
• Campaign Execution