Customer Insights Analytics & Persona Creation For Targeted Campaigns
Abdul November 4, 2020
Large Indian alcoholic beverages company
Problem Statement
- Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
- Use Data Science to execute targeted marketing campaigns to change customer behavior
Solution Approach
Data Input
DataMart
Segmentation & Persona
Business Impact
Single consolidated source of data source for all future campaigns and promotions
Mapping consumers characteristics with product consumption
Using Social Media to register new users in DataMart
Increase in campaign ROI and take up rate
Critical Success Factors
- Interactive Dashboard
- Campaign Execution