India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Customer Insights Analytics & Persona Creation For Targeted Campaigns

November 4, 2020

Large Indian alcoholic beverages company

Problem Statement

  • Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
  • Use Data Science to execute targeted marketing campaigns to change customer behavior

Solution Approach

  • Data Input

  • DataMart

  • Segmentation & Persona


Business Impact

  • Single consolidated source of data source for all future campaigns and promotions

  • Mapping consumers characteristics with product consumption

  • Using Social Media to register new users in DataMart

  • Increase in campaign ROI and take up rate

Critical Success Factors

  • Interactive Dashboard
  • Campaign Execution

    3AI Trending Articles

  • 2020 marked a “turning point” for Cybersecurity in Australia

    Australians are on high alert about the threat of cyber attacks following Prime Minister Scott Morrison’s warning in June that Australia was targeted by a sophisticated “state-based” cyber-attack. It was, according to the Australian Cyber Security Centre (ACSC), the most significant and coordinated cyber-targeting against Australian institutions to date. The Prime Minister said while such […]

  • Property Registration in Karnataka to use Blockchain Technology

    Property registration in Karnataka is all set to become more secure and hassle-free, with the state government developing a system based on blockchain technology for online property documentation. The new system, developed in collaboration with IIT-Kanpur, promises an immutable electronic storage of property data through blockchain. In other words, data once stored cannot be changed, […]

  • MassMutual GCC to come up in Hyderabad

    With 300+ associates and leadership in all functional areas already on-board, MassMutual India is actively hiring for multiple roles in the areas of application development and support, cloud engineering, data science, and analytics, said a statement from the minister’s office. Massachusetts Mutual Life Insurance Company, a US-based leading life insurer, Monday announced opening of a […]

  • Major Cybersecurity Incidents of 2020

    From ransomware schemes to supply chain attacks, this year melded classic hacks with extraordinary circumstances. WHAT A WAY to kick off a new decade. 2020 showcased all of the digital risks and cybersecurity woes you’ve come to expect in the modern era, but this year was unique in the ways Covid-19 radically and tragically transformed life around the […]