India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Customer Insights Analytics & Persona Creation For Targeted Campaigns

Abdul November 4, 2020

Large Indian alcoholic beverages company

Problem Statement

  • Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
  • Use Data Science to execute targeted marketing campaigns to change customer behavior

Solution Approach

  • Data Input

  • DataMart

  • Segmentation & Persona


Business Impact

  • Single consolidated source of data source for all future campaigns and promotions

  • Mapping consumers characteristics with product consumption

  • Using Social Media to register new users in DataMart

  • Increase in campaign ROI and take up rate

Critical Success Factors

  • Interactive Dashboard
  • Campaign Execution

    3AI Trending Articles

  • Way to make object-recognition models perform better

    Adding a module that mimics part of the brain can prevent common errors made by computer vision models. Computer vision models known as convolutional neural networks can be trained to recognize objects nearly as accurately as humans do. However, these models have one significant flaw: Very small changes to an image, which would be nearly […]

  • Blockchain Powered Smartphones by Fesschain

    Firm has tied up with a private manufacturer that can produce 10,000 pieces a day. But Fesschain is now scouting for a suitable location in Noida to set up its own production unit Homegrown blockchain technology company Fesschain is targetting almost 10 shipments of its smartphones in the next 6-12 months. The company, which has recently entered mobile handset […]

  • A Framework for Analytics & AI Value Realization

    We’re living in times of a great data paradox. One side of the paradox is the explosive growth of data in and around us. Here are some facts reported in IDC’s Global Data Sphere to corroborate this: – 59 Zettabytes – total volume of data processed in the year 2020– 26% CAGR – the forecasted […]

  • Mindtree achieves Application Development Partner Specialization in the Google Cloud Partner Advantage Program

    Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program Technology services company Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program. “This specialization highlights Mindtree’s expertise and success in building customer solutions in […]