India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Customer Segmentation Analytics

September 10, 2020

US based pharmaceutical company

Problem Statement

  • Company wanted to optimize the number of samples provided to different customer segments.
  • Under-sampling or Over-sampling can have negative effects on brand sales. Thus the need arises for determining the optimal level of samples/coupons that should be distributed.

Analytics Led Approach

  • Approach involved historical data analysis, customer segmentation based on sampling habits, demand estimation and report generation at aggregated level.
  • Sample optimization algorithm based on demand estimation, critical rate, habit rate and cost/sample was later used to generate results.

Business Impact

  • Optimal sampling rate was recommended for each customer.
  • Reports at an aggregated level (Region, Segment Customer, Territory etc.) were provided.

Critical Success Factors

  • Comprehensive and well-defined methodology for sample/coupon optimization

    3AI Trending Articles

  • Being Digital: New Age of Business Transformation

    Digital technologies have profoundly changed the ways we do business, buy, work and live. They have even altered society and continue impacting virtually all business functions and industries. It’s partially what digital business is about Today, digital business mainly is used in a context of digital transformation, disruptive technologies, holistic business optimization and integration/convergence. However, it’s […]

  • AI propels progress for the differently abled

    AI or Artificial Intelligence is a Data Science Function that trains the computers to learn through experiences and perform tasks at cognitive levels adjusting to certain inputs. Artificial Intelligence is a field of Data Science and over the years it has emerged as a significant function across all businesses. AI or Artificial Intelligence is a […]

  • Infosys shifting from IT services to hyper automation and analytics

    Infosys is preparing for the AI revolution, a shift from IT services to hyper automation and analytics IT major Infosys has been making progress in exponential technologies such as Artificial Intelligence (AI), a significant shift from the usual IT services. This has been further accelerated by the lockdown and subsequent need to adopt AI and cloud based […]

  • Upside AI to use ML to make Fundamental Investment Decisions

    The pandemic has made humans more dependent on technology, be it for working, shopping and now even for investing. Upside AI — a SEBI registered Portfolio Management Service (PMS) is among the first funds in India to use machine learning to make fundamental investment decisions. The technology-focused fund believes that the next Warren Buffett would […]