India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI

3AI Digital Library

Enterprise Sentiment Analytics

3AI September 10, 2020

World’s leading airlines website

Problem Statement

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Analytics Led Approach

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Business Impact

  • Streamlined & Enhanced process for the tagging strategy, custom reports and analytics reporting for web, mobile channels
  • Continuous Incremental improvement in the KPI analytics measurement, tool management and data validation

Critical Success Factors

  • Measurement Strategy helped the client to gain efficiency by 30%

    3AI Trending Articles

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]

  • Upskilling into AI

    Featured Article: Author: Puneeth B C, Computer Vision Specialist, Airbus India AI has penetrated our lives in a way that sometimes we don’t even realize. Devices and applications we use, are becoming smarter every day. An AI system knows more than what we know of ourselves. It is faster and more accurate than us in […]

  • Hospitals are using Distributed Ledger in the vaccine rollout

    Two British hospitals are using a distributed ledger to track the cold storage of sensitive COVID-19 vaccines The mass campaign to inoculate millions against COVID-19 was always going to be a monumental challenge. The fact that some vaccines are rendered useless if not kept at ultralow temperatures only complicates matters. The U.K.’s National Health Service, […]

  • Cloud Neutrality

    A multibillion-dollar, privately-owned infrastructure is now essential to the modern internet economy. That should freak you out. WE SPENT A lot of years talking about net neutrality—the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s […]