India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enterprise Sentiment Analytics

3AI September 10, 2020

World’s leading airlines website

Problem Statement

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Analytics Led Approach

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Business Impact

  • Streamlined & Enhanced process for the tagging strategy, custom reports and analytics reporting for web, mobile channels
  • Continuous Incremental improvement in the KPI analytics measurement, tool management and data validation

Critical Success Factors

  • Measurement Strategy helped the client to gain efficiency by 30%

    3AI Trending Articles

  • How Data & Analytics can be leveraged in executive search? – A case study

    Featured Article: Author: Pavana B, CxSearch Global Partners In today’s fast paced business environment, hiring CXO’s and other senior leadership talent is one of the most critical and difficult decisions companies must make. Hiring a C-level executive has a significant impact on the company’s growth and vision, regardless of size. Due to the limited availability […]

  • Using OpenAI GPT-3 to write E-Commerce Product Descriptions

    gpt

    Featured Article: Author: Raj Bhatt, CEO, Knowledge Foundry The ProblemWriting e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year. While large companies use copywriters to create these product descriptions, many smaller companies opt for […]

  • Revolutionizing Claims Journey through Generative AI

    Featured Article Author: Vidhya Veeraraghavan, Standard Chartered In the Claims-2030 series of articles, Mckinsey emphasizes that by 2030, every touchpoint in the claims journey, starting even before an incident occurs, will be supported by a mix of technology and human touch that seamlessly interacts to expedite the process and deliver a better experience across the […]

  • Transforming Healthcare with Natural Language Processing (NLP)

    Featured Article Author: Saurav Kumar, UnitedHealth Group Introduction Natural Language Processing (NLP) is a branch of artificial intelligence that focuses on the interaction between computers and humans through natural language. By enabling machines to understand, interpret, and respond to human language, NLP is revolutionizing various industries, including healthcare. In this blog, we will explore how […]