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Enterprise Sentiment Analytics

3AI September 10, 2020

World’s leading airlines website

Problem Statement

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Analytics Led Approach

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Business Impact

  • Streamlined & Enhanced process for the tagging strategy, custom reports and analytics reporting for web, mobile channels
  • Continuous Incremental improvement in the KPI analytics measurement, tool management and data validation

Critical Success Factors

  • Measurement Strategy helped the client to gain efficiency by 30%

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