India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Multi brand – multi channel digital analytic implementation

3AI August 13, 2020

Medical devices and consumer goods manufacturer

Problem Statement

  • Company wanted to leverage insights from their web analytics tools for their marketing campaigns. Regular reporting for their social properties
  • Analytics for their eDetailing platform “MxEngage” – in online & offline modes

Analytics Led Approach

  • Definition of KPI’s & metrics to be tracked specific to the business’
  • Interactive dashboard to provide business with high level metrics to help them gauge asset performance and showcase social performance
  • Provided advanced analytics – to capture user id, % video usage & included native & calculated metrics in our analysis & reporting
  • Leveraged data from YouTube Analytics, Facebook Insights, Social Bakers, Sysomos
  • Created a framework for rolling out Mobile Analytics leveraging Google Analytics SDK (for iOS native app) & JavaScript based data layers to capture user interaction

Business Impact

  • On time Web Analytics Insights used for marketing decisions
  • Real time data to capture sales reps location & content consumed
  • Real time data analysis during events to gauge asset usage per user, pdfs emailed, forms filled , navigation summary etc.
  • Social Insights that are used for marketing decisions on channel strategy

Critical Success Factors

  • Process Optimization – Automation led to effort reduction by 15%
  • Brought Clarity to Social properties performance

    3AI Trending Articles

  • Improving Customer Experience – AI/ML Driven Issue Resolution

    Author: Ashish Vashishta, VP – Technology, eClerx Customers across industries typically face issues with their purchased products/services. A troubleshooting system which can use latest AIML technologies to resolve these issues faster and more effectively can lead to a much better customer experience. As an example, a customer may have purchased a bundled product offering – […]

  • Driving AI Adoption: An 8-Step Blueprint for Your Team’s Success

    Featured Article: Author: Ganes Kesari, Innovation Titan A Telecom major was grappling with high customer attrition. The firm was one of the largest Telecom companies in the world and a market leader in Asia. The marketing team’s heuristics-driven approach to customer retention was dated and ineffective. Reviewing the business performance in a weekly huddle, the […]

  • India’s answer to Dropbox and Google Drive: NITI Aayog’s DigiBoxx

    Homegrown data storage and management platform DigiBoxx has been launched by NITI Aayog and it will provide affordable services to both regular users as well as businesses. India now has its own cloud storage platform, DigiBoxx. A potential alternative to Google Drive, Dropbox, and Microsoft OneDrive, the indigenous cloud service is seen as a step that furthers the initiative […]

  • Daimler India opens new GCC

    Daimler India Commercial Vehicles (DICV) has opened a new Global Capability Centre in Chennai with 165 seats to meet growing demand for Indian-based shared services. Spread over 20,000 sq.ft., the facility is designed to house the company’s ‘shared services’ business stream. Shared services refers to the various services DICV exports to other Daimler entities around […]