India's largest platform for AI & Analytics leaders & professionals

Sign in

India's largest platform for AI & Analytics leaders & professionals

3AI Digital Library

Multi brand – multi channel digital analytic implementation

3AI August 13, 2020

Medical devices and consumer goods manufacturer

Problem Statement

  • Company wanted to leverage insights from their web analytics tools for their marketing campaigns. Regular reporting for their social properties
  • Analytics for their eDetailing platform “MxEngage” – in online & offline modes

Analytics Led Approach

  • Definition of KPI’s & metrics to be tracked specific to the business’
  • Interactive dashboard to provide business with high level metrics to help them gauge asset performance and showcase social performance
  • Provided advanced analytics – to capture user id, % video usage & included native & calculated metrics in our analysis & reporting
  • Leveraged data from YouTube Analytics, Facebook Insights, Social Bakers, Sysomos
  • Created a framework for rolling out Mobile Analytics leveraging Google Analytics SDK (for iOS native app) & JavaScript based data layers to capture user interaction

Business Impact

  • On time Web Analytics Insights used for marketing decisions
  • Real time data to capture sales reps location & content consumed
  • Real time data analysis during events to gauge asset usage per user, pdfs emailed, forms filled , navigation summary etc.
  • Social Insights that are used for marketing decisions on channel strategy

Critical Success Factors

  • Process Optimization – Automation led to effort reduction by 15%
  • Brought Clarity to Social properties performance

    3AI Trending Articles

  • AI and Ethics – Modern AI Algorithms

    Featured Article: Author: Sameer Ranjan, CTO & Director – Data Science, Catenate Ethics has always been subjective and quite often changed based on the philosophy of nations or their leaders. It is often related to principles of morality and the set of beliefs that a group of people follows. In the 21st century, the narrative […]

  • The Impact of AI on Global Economy: Trends and Initiatives to Shape the Future

    Featured Article: Author: Princy Gupta, Data Analytics Leader, Honeywell Artificial Intelligence (AI) is revolutionizing the global economy, providing unprecedented opportunities for businesses and governments to thrive in the age of data. According to McKinsey’s latest report, AI is projected to contribute $13 trillion to the global economy by 2030, a figure equivalent to the output […]

  • Indian independent software vendors are choosing Oracle Cloud to run Critical Business Applications

    A large number of Indian independent software vendors (ISVs) are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) to improve application performance A large number of Indian independent software vendors (ISVs) including GOFRUGAL, Medexpert, Ameyo and Information Dynamics, among others are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) […]

  • IIT Kanpur introduces Master’s programs in Cybersecurity

    IIT Kanpur has introduced three new cybersecurity postgraduate programs with intent to to address the need of cybersecurity personnel by ensuring training of dedicated and highly skilled manpower.   With a view to meet the shortfall in trained and skilled cybersecurity personnel in the country, the Indian Institute of Technology, Kanpur has decided to introduce […]