India's largest platform for AI & Analytics leaders & professionals

Sign in

India's largest platform for AI & Analytics leaders & professionals

3AI Digital Library

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Telco Evolution: Expanding Beyond the Core

    Featured Article: Author: Siddharth Shah, Airtel In today’s rapidly changing digital world, telecom players are undergoing a transformation from being mere connectivity service providers to becoming comprehensive digital platforms. This is driven by the interplay of dynamically evolving customer expectations and opportunities for long-term growth. Telcos are diversifying their offerings and in fact, a McKinsey […]

  • Future Proofing GCCs

    For a while now, India has been driving back-office functions for some of the large enterprises across the world. However, over the past few years, it has taken giant strides towards becoming the innovation hub of the world, by adding strategic value to multi-billion-dollar businesses from around the world, through Global Capability Centres (GCCs) based […]

  • BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

    Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, […]

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]