India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • AI and Ethics – Modern AI Algorithms

    Featured Article: Author: Sameer Ranjan, CTO & Director – Data Science, Catenate Ethics has always been subjective and quite often changed based on the philosophy of nations or their leaders. It is often related to principles of morality and the set of beliefs that a group of people follows. In the 21st century, the narrative […]

  • India’s answer to Dropbox and Google Drive: NITI Aayog’s DigiBoxx

    Homegrown data storage and management platform DigiBoxx has been launched by NITI Aayog and it will provide affordable services to both regular users as well as businesses. India now has its own cloud storage platform, DigiBoxx. A potential alternative to Google Drive, Dropbox, and Microsoft OneDrive, the indigenous cloud service is seen as a step that furthers the initiative […]

  • Mindtree achieves Application Development Partner Specialization in the Google Cloud Partner Advantage Program

    Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program Technology services company Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program. “This specialization highlights Mindtree’s expertise and success in building customer solutions in […]

  • Indian independent software vendors are choosing Oracle Cloud to run Critical Business Applications

    A large number of Indian independent software vendors (ISVs) are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) to improve application performance A large number of Indian independent software vendors (ISVs) including GOFRUGAL, Medexpert, Ameyo and Information Dynamics, among others are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) […]