India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Social media analytics

3AI September 10, 2020

Social media analytics

Problem Statement

  • The social media space is filled with product reviews, insights and complaints in an unstructured format.
  • The company required our assistance in extracting usable information from this data enabling them to create value for customers through customers needs and wants.

Analytics Led Approach

  • Deploy a competent Social Listening tool that could gather all information and classify them into various buckets through queries and/or codes
  • This information is then analyzed qualitatively and categorized within platforms, products and sentiments
  • A report summarizing the complete search and the results is then made, highlighting the key conversation drivers and influencers toward parameters such as Brand image, product positioning & sentiments, customer engagements

Business Impact

  • Complete customer insight and first hand feedback/reviews toward different products over social media
  • Untapped information on product insights, customer needs according to reactions through existing products, adverse event notification and action etc.
  • Customer engagement tracking, sentiment analysis and influencer analysis

Critical Success Factors

  • Identified effective customer bridges for campaigns and promotional efforts
  • Sentiment analysis and key influencer profiles helped streamline marketing decisions

    3AI Trending Articles

  • From Analytics to Gen AI: Understanding the AI & ML foundations of LLM’s

    Featured Article: Author: Nikhil Bimbrahw, Genpact From the moment we wake up, to the moment we go back to sleep, technology is everywhere. The highly digital life we live in and the development of our technological world has become the new normal. According to the International Telecommunication Union (ITU), almost 50% of the world’s population uses the […]

  • Hospitals are using Distributed Ledger in the vaccine rollout

    Two British hospitals are using a distributed ledger to track the cold storage of sensitive COVID-19 vaccines The mass campaign to inoculate millions against COVID-19 was always going to be a monumental challenge. The fact that some vaccines are rendered useless if not kept at ultralow temperatures only complicates matters. The U.K.’s National Health Service, […]

  • Microsoft Announces Limited Access to its Custom Neural Voice

    Microsoft announced limited access to its neural text-to-speech AI called Custom Neural Voice. The service allows developers to create custom synthetic voices. . The Custom Neural Voice is a Text-to-Speech (TTS) feature of Speech in Azure Cognitive Services that allows users to create a one-of-a-kind customized synthetic voice for their brand.  Since the preview last year in September, the […]

  • Navigating Data Security Risks in Generative AI: Emerging Challenges and Innovative Solutions

    Featured Article Author: Raghavaiah Avula, Palo Alto Networks IntroductionAs we stand at the cusp of a generative AI revolution, the promise of unprecedented innovation is accompanied by significant data security challenges. This article explores the cutting-edge risks emerging in the generative AI landscape and presents novel solutions that organizations must consider to safeguard their AI […]