India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Social media analytics

Abdul September 10, 2020

Social media analytics

Problem Statement

  • The social media space is filled with product reviews, insights and complaints in an unstructured format.
  • The company required our assistance in extracting usable information from this data enabling them to create value for customers through customers needs and wants.

Analytics Led Approach

  • Deploy a competent Social Listening tool that could gather all information and classify them into various buckets through queries and/or codes
  • This information is then analyzed qualitatively and categorized within platforms, products and sentiments
  • A report summarizing the complete search and the results is then made, highlighting the key conversation drivers and influencers toward parameters such as Brand image, product positioning & sentiments, customer engagements

Business Impact

  • Complete customer insight and first hand feedback/reviews toward different products over social media
  • Untapped information on product insights, customer needs according to reactions through existing products, adverse event notification and action etc.
  • Customer engagement tracking, sentiment analysis and influencer analysis

Critical Success Factors

  • Identified effective customer bridges for campaigns and promotional efforts
  • Sentiment analysis and key influencer profiles helped streamline marketing decisions

    3AI Trending Articles

  • European Union to revamp Cybersecurity rules

    EU last year recorded around 450 cyber incidents involving European infrastructure, notably in the financial and energy sectors, and the pandemic has highlighted Europe’s deep dependence on the internet and exposed security weaknesses.  The European Union unveiled Wednesday plans to revamp the 27-nation bloc’s dated cybersecurity rules, just days after data on a new coronavirus vaccine was unlawfully accessed in […]

  • Digiboxx plans to hire 5,000 engineers

    Digiboxx is also aiming to have 10 million users in the next three years Digiboxx has started offering up to 20 gigabyte (GB) of free online storage in which an user can store and share file size of up to 2 GB New Delhi: Online file storage and sharing services startup Digiboxx on Tuesday said […]

  • What if AI scans legislation and allocates funds to agencies?

    New Treasury Department software points the way. But research suggests that it’s impossible to show that an artificial ‘superintelligence’ can be contained . If, like me, you’re worried about how members of Congress are supposed to vote on a stimulus bill so lengthy and complex that nobody can possibly know all the details, fear not — the […]

  • Mindtree achieves Application Development Partner Specialization in the Google Cloud Partner Advantage Program

    Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program Technology services company Mindtree on Monday announced that it has achieved the Application Development Partner Specialization in the Google Cloud Partner Advantage Program. “This specialization highlights Mindtree’s expertise and success in building customer solutions in […]