India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Social media analytics

September 10, 2020

Social media analytics

Problem Statement

  • The social media space is filled with product reviews, insights and complaints in an unstructured format.
  • The company required our assistance in extracting usable information from this data enabling them to create value for customers through customers needs and wants.

Analytics Led Approach

  • Deploy a competent Social Listening tool that could gather all information and classify them into various buckets through queries and/or codes
  • This information is then analyzed qualitatively and categorized within platforms, products and sentiments
  • A report summarizing the complete search and the results is then made, highlighting the key conversation drivers and influencers toward parameters such as Brand image, product positioning & sentiments, customer engagements

Business Impact

  • Complete customer insight and first hand feedback/reviews toward different products over social media
  • Untapped information on product insights, customer needs according to reactions through existing products, adverse event notification and action etc.
  • Customer engagement tracking, sentiment analysis and influencer analysis

Critical Success Factors

  • Identified effective customer bridges for campaigns and promotional efforts
  • Sentiment analysis and key influencer profiles helped streamline marketing decisions

    3AI Trending Articles

  • Future Proofing GCCs

    For a while now, India has been driving back-office functions for some of the large enterprises across the world. However, over the past few years, it has taken giant strides towards becoming the innovation hub of the world, by adding strategic value to multi-billion-dollar businesses from around the world, through Global Capability Centres (GCCs) based […]

  • PoS Terminals Open Consumers to Fraud

    Point-of-sale terminal vendors Verifone and Ingenico have issued mitigations after researchers found the devices use default passwords. Point-of-sale terminal vendors Verifone and Ingenico have issued mitigations after researchers found the devices use default passwords. Researchers are detailing widespread security issues in point-of-sale (PoS) terminals – specifically, three terminal device families manufactured by vendors Verifone and […]

  • Is your Enterprise AI Ready: Strategic considerations for the CXOs

    Author: Sameer Dhanrajani, CEO at AIQRATE advisory & consulting | AI advisor, business builder | Author | Speaker |Columnist| President at 3AI | Ex-CSO: Fractal, Global Business Leader: Cognizant, Country Head: Fidelity National Financial At the enterprise level, AI assumes enormous power and potential , it can disrupt, innovate, enhance, and in many cases totally […]

  • Upside AI to use ML to make Fundamental Investment Decisions

    The pandemic has made humans more dependent on technology, be it for working, shopping and now even for investing. Upside AI — a SEBI registered Portfolio Management Service (PMS) is among the first funds in India to use machine learning to make fundamental investment decisions. The technology-focused fund believes that the next Warren Buffett would […]