Correctional Analytics and Extended Guidance

3AI August 14, 2020

Global Pharmaceutical Company

Problem Statement

• A global research-driven pharmaceutical company, it discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.
• Implementation of Digital Analytics (Webtrends) across websites and support during enhancements and new developments
• Need of governance enforcement of best practices for data capture
• Guidance and training to support internal clients who faced numerous queries and requests related to code, user set ups, usage of reports for deriving actionable insights

Analytics Led Approach

• Code enhancements: Understand the business requirements and provide the code required for the necessary tracking
• Troubleshooting: Understand the issue faced by the internal clients and provide the necessary resolution methodology
• Guidance & Training: Help the business users in clarifying the “How to’s” and provide basic training to enable them to complete basic reporting
• Reporting: provide the reports and analysis to the clients on a monthly and ad-hoc basis

Business Impact

• Maintenance of the Webtrends code and support during future enhancements
• Able to support the troubleshooting requests and resolve them within the SLA’s
• Insightful reports & analysis that helped business decipher data

Critical Success Factors

• Guidance and training leading to a decreased number of “how to’s” over a period of 6 months by 60%