India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enterprise Sentiment Analytics

3AI September 10, 2020

World’s leading airlines website

Problem Statement

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Analytics Led Approach

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Business Impact

  • Streamlined & Enhanced process for the tagging strategy, custom reports and analytics reporting for web, mobile channels
  • Continuous Incremental improvement in the KPI analytics measurement, tool management and data validation

Critical Success Factors

  • Measurement Strategy helped the client to gain efficiency by 30%

    3AI Trending Articles

  • What CIOs can learn from the first 30 days of an AI Copilot

    Featured Article Author: Koyelia Ghosh Roy, EXL Copilot is a buzzword now with almost all assistive solutions being tagged with them. However, it is the most in-demand solution in today’s era, helping from simple automation of mundane tasks like O365 CoPilot or very sophisticated, customized solutions for specialized tasks like data analysis using database agents […]

  • PoS Terminals Open Consumers to Fraud

    Point-of-sale terminal vendors Verifone and Ingenico have issued mitigations after researchers found the devices use default passwords. Point-of-sale terminal vendors Verifone and Ingenico have issued mitigations after researchers found the devices use default passwords. Researchers are detailing widespread security issues in point-of-sale (PoS) terminals – specifically, three terminal device families manufactured by vendors Verifone and […]

  • Future of Work 2.0: Reimagining Work in the Age of Contextual Generative AI

    Featured Article Author: Mahadevann Iyerr, MAAVRUS The way we work is changing a lot, and it’s more than just using new technology. As technology improves quickly and more data is created, businesses need to rethink how they do things to stay successful. This change is happening because of AI, the huge amount of data we […]

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]