India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

3AI February 26, 2021

Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh’ amongst other things.

Indian online grocery unicorn BigBasket had sued, last week, a Coimbatore-based bootstrapped startup Daily Basket, for the use of the word basket in its name. Today, founder of Daily Basket Ramesh Vel has launched a website – bbisabully, calling out the billion dollar startup.

Vel wrote through the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has.

“We are a tiny bootstrapped company currently only serving in Coimbatore and about to open our first physical location. But we will show the truth in public to everyone to see what bigbasket has become. And how a big billion dollar company sees an upcomer as a competition and trying to eliminate us with corporate bullying,” he wrote.

BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh to cover the legal notice’. BigBasket has also accused the six-month old startup for having copied its app and web interface.

BigBasket runs a separate vertical called BBDaily for online milk delivery.

The letter from BigBasket comes at a time when Tata Group is also in talks with the grocery unicorn for a 68% stake for $1.3 billion.

Interestingly, BigBasket or Daily Basket aren’t the only ones in grocery with the word ‘basket’ in them. Other companies like MilkBasket, Nature’s Basket also exist in the retail space. MilkBasket is reportedly in talks to be acquired by retail giant Reliance Retail.

Picture from freepik.com

    3AI Trending Articles

  • Which Startup Ecosystem Attracted Higher Investments in 2020? – Bangalore or Delhi NCR

    Bengaluru continues to be ahead of Delhi NCR in terms of total funding raised by startups located in these cities The pandemic saw funding across the top startup hubs like Delhi NCR and Bengaluru drying up But both cities gave the country a steady influx of unicorns in 2020, keeping the interest of investors alive […]

  • Blockchain-Based Stock Exchange in Japan by 2022

    The exchange reportedly planned by SBI and SMFG is expected to be the first of its kind in Japan. SBI Holdings has reportedly partnered with Sumitomo Mitsui Financial Group (SMFG) to launch a digital stock exchange slated for spring 2022. SBI and SMFG are expected to launch the platform in Osaka to compete against the […]

  • Blockchain and IoT gives end-to-end visibility to Stakeholders in a Supply Chain

    While IoT sensors help track the movement and quality of products, blockchain’s distributed ledger gives multiple entities joint control over shared information . Covid concentrated attention on supply chains like never before as the pandemic caused massive disruptions. Companies started looking deeper into the roots of their supplies, going further back than their immediate vendors. […]

  • Decoding the genesis of Hyperautomation and how the infusion of AI and Generative AI is taking it to the next level

    Featured Article: Author: Anjum Javed, Reveal HealthTech INTRODUCTION Hyperautomation, as the name suggests is an approach to turbo charge and scale the automation in an enterprise by recognizing business processes and creating an orchestration layer atop the existing IT infrastructure to co-ordinate the workflows for increasing levels of automation. It is about envisioning an enterprise […]