India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

3AI February 26, 2021

Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh’ amongst other things.

Indian online grocery unicorn BigBasket had sued, last week, a Coimbatore-based bootstrapped startup Daily Basket, for the use of the word basket in its name. Today, founder of Daily Basket Ramesh Vel has launched a website – bbisabully, calling out the billion dollar startup.

Vel wrote through the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has.

“We are a tiny bootstrapped company currently only serving in Coimbatore and about to open our first physical location. But we will show the truth in public to everyone to see what bigbasket has become. And how a big billion dollar company sees an upcomer as a competition and trying to eliminate us with corporate bullying,” he wrote.

BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh to cover the legal notice’. BigBasket has also accused the six-month old startup for having copied its app and web interface.

BigBasket runs a separate vertical called BBDaily for online milk delivery.

The letter from BigBasket comes at a time when Tata Group is also in talks with the grocery unicorn for a 68% stake for $1.3 billion.

Interestingly, BigBasket or Daily Basket aren’t the only ones in grocery with the word ‘basket’ in them. Other companies like MilkBasket, Nature’s Basket also exist in the retail space. MilkBasket is reportedly in talks to be acquired by retail giant Reliance Retail.

Picture from freepik.com

    3AI Trending Articles

  • From Analytics to Gen AI: Understanding the AI & ML foundations of LLM’s

    Featured Article: Author: Nikhil Bimbrahw, Genpact From the moment we wake up, to the moment we go back to sleep, technology is everywhere. The highly digital life we live in and the development of our technological world has become the new normal. According to the International Telecommunication Union (ITU), almost 50% of the world’s population uses the […]

  • Cloud4C and Google Cloud to build CoE for SAP and Anthos

    The partnership aims to enable enterprises to accelerate their digital transformation journey on the cloud. Cloud4C, a cloud managed services provider, is collaborating with Google Cloud to build a Centre of Excellence (CoE) for SAP and Anthos by Google Cloud. The center of excellence (CoE) will equip businesses with capabilities to modernize mission critical IT infrastructure and applications, while […]

  • Give AI a ‘positive’ spin: Google tells its scientists

    Google has reportedly been telling its scientists to give AI a “positive” spin in research papers. Documents obtained by Reuters suggest that, in at least three cases, Google’s researchers were requested to refrain from being critical of AI technology. A “sensitive topics” review was established by Google earlier this year to catch papers which cast a negative […]

  • Mirae Asset Launches $35 Mn Early Stage Fund For India

    The Mirae Asset Venture Opportunities Fund will have an average ticket size of $2 Mn – $4 Mn The early stage fund will back up the Mirae Asset-Naver Asia Growth Fund, which was launched in 2018 Besides its new early stage fund, Mirae Asset has invested in Ola, Bigbasket, Zomato, Shadowfax and other Indian startups […]