India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

AI at Scale in B2C Consumer Products

3AI April 10, 2022

Arghya Mukherjee
Head – Analytics & Data Science
Prudential

With a large number of models and tools that help with different aspects of AI & ML development, it is pivotal to track and apply not one, but several models and decide how to trade-off between them. Selection, evaluation and tuning of one or more algorithms to use for a particular business scenario is key to any successful AI project.

In this session, Arghya explained the 3 important aspects to consider while leveraging abundant data available in the B2C space for Analytics & Data Science: identifying primary KPIs, building suitable architecture and selecting the use cases for maximum business value. He also emphasized considering the right metrics across acquisition, activation, retention, revenue and referral for effective insights as needed. Arghya concluded the session by highlighting the important & complex role played by the Data engineers besides Analysts and Data Scientists in B2C specific AI at scale initiatives.

    3AI Trending Articles

  • Cybersecurity Challenges: Fourth Greatest Danger to Global Economy

    The 2021 World Economic Forum (WEF) Global Risk Report, used for over a decade by organizations around the world as a risk assessment tool, has named “cybersecurity challenges” as the fourth most pressing danger to the global economy. The ranking is determined by responses to a survey conducted among various stakeholders and organizations affiliated with […]

  • Using OpenAI GPT-3 to write E-Commerce Product Descriptions

    gpt

    Featured Article: Author: Raj Bhatt, CEO, Knowledge Foundry The ProblemWriting e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year. While large companies use copywriters to create these product descriptions, many smaller companies opt for […]

  • Sebi is setting up a Cybersecurity Fusion Centre

    Establishing a cybersecurity fusion centre or a cyber lab is part of Sebi’s three-tier structure for monitoring cybersecurity-related events in the securities markets. . NEW DELHI: Markets regulator Sebi is in the process of setting up a cybersecurity fusion centre, a move aimed at detecting cyber threats faster and resolve such incidents efficiently and effectively. […]

  • Daimler India opens new GCC

    Daimler India Commercial Vehicles (DICV) has opened a new Global Capability Centre in Chennai with 165 seats to meet growing demand for Indian-based shared services. Spread over 20,000 sq.ft., the facility is designed to house the company’s ‘shared services’ business stream. Shared services refers to the various services DICV exports to other Daimler entities around […]