Adobe Omniture Consulting and Implementation
September 10, 2020
Leading online travel booking portal
- To reduce the Adobe insight footprint and move historical data to Omniture Sitecatalyst as well as use Omniture Sitecatalyst for reporting purpose.
- Looking for validation of the solution proposed by Adobe.
- To provide a third party view and recommendation on the future analytics roadmap. Also provide due diligence for ongoing support work.
Analytics Led Approach
- Help in Consolidation
- Tool & Technology Reorganization
- Due Diligence on Insight support activities
- Tag Management Tool Selection
- Insight Architecture Reengineering
- KPI framework
- Setting up team & process
- Help in Standardization
- Impart training to Business users
- Creation of training modules
- Setup audit process for review of application
- Generate the financial impact of every marketing activity through multi-channel analytics
- evaluate and incentivize improvement in success measures using digital analytics.
Critical Success Factors
- Deliver consistent experience across different channels through audits.
- Eliminate the waste of redundant or ineffective offers made to customers