India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

AI at Scale in B2C Consumer Products

3AI April 10, 2022

Arghya Mukherjee
Head – Analytics & Data Science

With a large number of models and tools that help with different aspects of AI & ML development, it is pivotal to track and apply not one, but several models and decide how to trade-off between them. Selection, evaluation and tuning of one or more algorithms to use for a particular business scenario is key to any successful AI project.

In this session, Arghya explained the 3 important aspects to consider while leveraging abundant data available in the B2C space for Analytics & Data Science: identifying primary KPIs, building suitable architecture and selecting the use cases for maximum business value. He also emphasized considering the right metrics across acquisition, activation, retention, revenue and referral for effective insights as needed. Arghya concluded the session by highlighting the important & complex role played by the Data engineers besides Analysts and Data Scientists in B2C specific AI at scale initiatives.

    3AI Trending Articles

  • Data Governance: Three trends in 2021

    In 2021, the focus of financial services will be inclined to enable digital customer journeys as well as to sustain and grow revenue streams.   Actively governing data will make managing it more formalized thus making it more available, less complex to understand, and protect the customers’ data rights. Three principles and associated formalized dimensions […]

  • Transformation of Talent Acquisition by Algorithms

    Business leaders have long recognized that the ability to hire the right talent plays a significant role in any organization’s performance. Views about the challenges to acquiring and retaining such talent have evolved over time. We have moved on from a focus on the notion that a talent shortage is creating a “war for talent,” an […]

  • Cloud Industry Trends for year 2021

    Dell Technologies shares top three cloud industry trends for the year 2021 The year 2020 has indeed been a year of transformation for everyone around the world. Businesses were forced to adapt to remote working models overnight. Earlier users ran their programs and applications from a server or a physical computer, however, now the same […]

  • Redefining Business with Algorithms

    Algorithms will not only drive scores of business processes, but also build other algorithms, much as robots can build other robots. And rather than using apps, future users’ lives will revolve around cloud-based agents enabled by algorithms. Gartner expects that by 2020, smart agents will facilitate 40% of all digital interactions. Organizations will license, trade, […]