India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Branding in the age of Algorithms

June 27, 2021

Krishnan Subramanian
Ex- Chief Strategy Officer, TBWA India

As Artificial Intelligence’s unseen hand becomes pervasive across business and marketing operations, the capabilities and cultures of various AI organizations are blurring into one another. Equally, valuations and employee attrition have become hot button topics. In such an environment, it is imperative to, sharply and distinctively, define the purpose of the organizational brand.

How does one create a brand that appeals to its customers, gears it for the next level of growth, helps attract top talent and get better valuations? Subu is here to answer such questions.

Krishnan Subramanian (Subu), Ex- Chief Strategy Officer at TBWA India, is a marketing, brand and communications strategist with over three decades of in shaping business perceptions. Subu will share his views on how AI-led organizations need to use new age branding and communication principles to get to their next level of growth.

    3AI Trending Articles

  • Blockchain and IoT gives end-to-end visibility to Stakeholders in a Supply Chain

    While IoT sensors help track the movement and quality of products, blockchain’s distributed ledger gives multiple entities joint control over shared information . Covid concentrated attention on supply chains like never before as the pandemic caused massive disruptions. Companies started looking deeper into the roots of their supplies, going further back than their immediate vendors. […]

  • Accentuating customer experience: Digital Chat Agents & Chatbots

    As e-commerce (and retail in general) becomes increasingly global and competitive, business leaders understand that AI can be a valuable tool in reconnecting with consumers. AI has the power to analyze huge amounts of data from numerous sources, including human behaviors and emotions. This can then be used to create more meaningful customer experiences. Take, […]

  • Augmenting AI to set the right sales targets

    Author: Abhishek Bhadra, AVP – Platforms & Offerings (Building AI products for Sales & Commercial value chain with domain expertise in CPG& Retail, Manufacturing & Aftermarket Services), Genpact | LinkedIn – Setting the right target  Target setting for the sales force is an age-old problem which is nonlinear and multivariate in nature. If the target is […]

  • Cloud Industry Trends for year 2021

    Dell Technologies shares top three cloud industry trends for the year 2021 The year 2020 has indeed been a year of transformation for everyone around the world. Businesses were forced to adapt to remote working models overnight. Earlier users ran their programs and applications from a server or a physical computer, however, now the same […]