Comprehensive solution for simulating various budget scenarios to arrive at optimal promotion spend
September 10, 2020
Top Japan based Lifesciences company
- Company interested in simulating various budget scenarios (What-if Analysis) to arrive at optimal promotion spend.
- Company wanted to understand the impact of changes in promotional spend and price & margin revisions on revenue.
Analytics Led Approach
- The solution provided an intuitive and user-friendly simulator tool which is apt for senior leadership to simulate ad hoc budget scenarios.
- Trade-off simulator provided flexibility in Brand Resource Planning – Trade-offs can be performed at individual brand or portfolio level.
- Provided flexibility in budget constraints – Minimum/Maximum allocation on selected channels for both “Aggregate Spend” and “Incremental / Decremental Spend” option
- Aggregate Spend scenario helps clompany get started with fresh budget and business constraints.
- Incremental/Decremental spend scenarios are very practical and high usage scenarios.
- Results are reported with rich visuals & detailed outcomes
Critical Success Factors
- Intuitive, simple and user-friendly console
- Well defined methodology and robust solution architecture