India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

3AI February 26, 2021

Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh’ amongst other things.

Indian online grocery unicorn BigBasket had sued, last week, a Coimbatore-based bootstrapped startup Daily Basket, for the use of the word basket in its name. Today, founder of Daily Basket Ramesh Vel has launched a website – bbisabully, calling out the billion dollar startup.

Vel wrote through the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has.

“We are a tiny bootstrapped company currently only serving in Coimbatore and about to open our first physical location. But we will show the truth in public to everyone to see what bigbasket has become. And how a big billion dollar company sees an upcomer as a competition and trying to eliminate us with corporate bullying,” he wrote.

BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh to cover the legal notice’. BigBasket has also accused the six-month old startup for having copied its app and web interface.

BigBasket runs a separate vertical called BBDaily for online milk delivery.

The letter from BigBasket comes at a time when Tata Group is also in talks with the grocery unicorn for a 68% stake for $1.3 billion.

Interestingly, BigBasket or Daily Basket aren’t the only ones in grocery with the word ‘basket’ in them. Other companies like MilkBasket, Nature’s Basket also exist in the retail space. MilkBasket is reportedly in talks to be acquired by retail giant Reliance Retail.

Picture from freepik.com

    3AI Trending Articles

  • Upskilling into AI

    Featured Article: Author: Puneeth B C, Computer Vision Specialist, Airbus India AI has penetrated our lives in a way that sometimes we don’t even realize. Devices and applications we use, are becoming smarter every day. An AI system knows more than what we know of ourselves. It is faster and more accurate than us in […]

  • Transforming Healthcare with Natural Language Processing (NLP)

    Featured Article Author: Saurav Kumar, UnitedHealth Group Introduction Natural Language Processing (NLP) is a branch of artificial intelligence that focuses on the interaction between computers and humans through natural language. By enabling machines to understand, interpret, and respond to human language, NLP is revolutionizing various industries, including healthcare. In this blog, we will explore how […]

  • Towards a Responsible Future – Decoding the Importance of Ethics in AI

    Featured Article by Anusha Thakur The conjunction of the obtainability of vast amounts of stretch, speed, and big data for the development of machine learning algorithms and cloud computing platforms has led to a varied range of innovations in Artificial Intelligence (AI). In an era defined by state-of-the-art technologies, the role of AI systems, and […]

  • A Greener Future with AI: Minimizing Carbon Footprint for Sustainable Innovation

    Featured Article Author: Jemima Joy, ProV International Artificial Intelligence (AI) has transformed industries and opened doors to remarkable advancements, from generative art to complex decision-making systems. However, AI’s rapid growth comes with an often-overlooked environmental cost—its carbon footprint. As the demand for AI-powered tools grows, so does the energy consumption required to develop, train, and […]