India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Customer Profiling and Segmentation

September 10, 2020

World’s largest airline

Problem Statement

  • Huge online and offline data which needed integration for actionable analysis

Analytics Led Approach

  • Profile customers based on their online purchasing/browsing behavior with offline transactions
  • Various data points were considered:
    • Online Data – Web Visit, Web Registration, Online Transactions, Email Campaigns, Banner Ads
    • Offline Data – Sales, Demography, Store location, Address
  • The following steps were applied:
    • Visitor profiling
    • Channel Preference
    • Purchasing preference
    • Visitor and session recognition

Business Impact

  • Profiling helped in recognizing the potential buyers and up-sell seasonal buyers
  • Channel preference helped client in reaching out to customers with their preferred channel
  • Taste of a buyer helped client in reaching them with targeted offers

Critical Success Factors

  • Visitor and session recognition was improved by 30-50%

    3AI Trending Articles

  • 2020 marked a “turning point” for Cybersecurity in Australia

    Australians are on high alert about the threat of cyber attacks following Prime Minister Scott Morrison’s warning in June that Australia was targeted by a sophisticated “state-based” cyber-attack. It was, according to the Australian Cyber Security Centre (ACSC), the most significant and coordinated cyber-targeting against Australian institutions to date. The Prime Minister said while such […]

  • Digiboxx plans to hire 5,000 engineers

    Digiboxx is also aiming to have 10 million users in the next three years Digiboxx has started offering up to 20 gigabyte (GB) of free online storage in which an user can store and share file size of up to 2 GB New Delhi: Online file storage and sharing services startup Digiboxx on Tuesday said […]

  • Global retailers expand digital channels as pandemic hits physical stores

    The pandemic dealt a mighty blow to physical retail, forcing global retailers to look at significantly strengthening their digital channels. India is emerging as a big beneficiary of all the technology work this entails. US retailer Target is nearly doubling its headcount in Bengaluru to over 6,000. It has leased fresh space of 2.8 lakh […]

  • Microsoft Announces Limited Access to its Custom Neural Voice

    Microsoft announced limited access to its neural text-to-speech AI called Custom Neural Voice. The service allows developers to create custom synthetic voices. . The Custom Neural Voice is a Text-to-Speech (TTS) feature of Speech in Azure Cognitive Services that allows users to create a one-of-a-kind customized synthetic voice for their brand.  Since the preview last year in September, the […]