India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Customer Profiling and Segmentation

September 10, 2020

World’s largest airline

Problem Statement

  • Huge online and offline data which needed integration for actionable analysis

Analytics Led Approach

  • Profile customers based on their online purchasing/browsing behavior with offline transactions
  • Various data points were considered:
    • Online Data – Web Visit, Web Registration, Online Transactions, Email Campaigns, Banner Ads
    • Offline Data – Sales, Demography, Store location, Address
  • The following steps were applied:
    • Visitor profiling
    • Channel Preference
    • Purchasing preference
    • Visitor and session recognition

Business Impact

  • Profiling helped in recognizing the potential buyers and up-sell seasonal buyers
  • Channel preference helped client in reaching out to customers with their preferred channel
  • Taste of a buyer helped client in reaching them with targeted offers

Critical Success Factors

  • Visitor and session recognition was improved by 30-50%

    3AI Trending Articles

  • European Union to revamp Cybersecurity rules

    EU last year recorded around 450 cyber incidents involving European infrastructure, notably in the financial and energy sectors, and the pandemic has highlighted Europe’s deep dependence on the internet and exposed security weaknesses.  The European Union unveiled Wednesday plans to revamp the 27-nation bloc’s dated cybersecurity rules, just days after data on a new coronavirus vaccine was unlawfully accessed in […]

  • Human Behavior & Human Data: Beyond Big Data

    In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails […]

  • Amazon, Microsoft, Google: Platform of choice for European cloud services

    Amazon Web Services (AWS), Microsoft, and Google are continuing to blot out European service providers as the platform of choice for European cloud services, according to a new report from Synergy Research Group. The report found that while the European cloud market has more than tripled over the past three years, European service providers have seen their […]

  • Transformation of Talent Acquisition by Algorithms

    Business leaders have long recognized that the ability to hire the right talent plays a significant role in any organization’s performance. Views about the challenges to acquiring and retaining such talent have evolved over time. We have moved on from a focus on the notion that a talent shortage is creating a “war for talent,” an […]