India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI

3AI Digital Library

Customer Profiling and Segmentation

3AI September 10, 2020

World’s largest airline

Problem Statement

  • Huge online and offline data which needed integration for actionable analysis

Analytics Led Approach

  • Profile customers based on their online purchasing/browsing behavior with offline transactions
  • Various data points were considered:
    • Online Data – Web Visit, Web Registration, Online Transactions, Email Campaigns, Banner Ads
    • Offline Data – Sales, Demography, Store location, Address
  • The following steps were applied:
    • Visitor profiling
    • Channel Preference
    • Purchasing preference
    • Visitor and session recognition

Business Impact

  • Profiling helped in recognizing the potential buyers and up-sell seasonal buyers
  • Channel preference helped client in reaching out to customers with their preferred channel
  • Taste of a buyer helped client in reaching them with targeted offers

Critical Success Factors

  • Visitor and session recognition was improved by 30-50%

    3AI Trending Articles

  • Winuall raises Rs 14.7 crore to digitize coaching institutes

    The startup will use the fresh capital to enhance product capabilities and hire across technology, product, AI, and business development teams Winuall, an online education platform that helps coaching institutes go digital, has raised Rs14.7 crore from Prime Venture Partners, Beenext, Ramakant Sharma, founder of LivSpace and other angel investors. Winuall aims to democratize technology […]

  • A Greener Future with AI: Minimizing Carbon Footprint for Sustainable Innovation

    Featured Article Author: Jemima Joy, ProV International Artificial Intelligence (AI) has transformed industries and opened doors to remarkable advancements, from generative art to complex decision-making systems. However, AI’s rapid growth comes with an often-overlooked environmental cost—its carbon footprint. As the demand for AI-powered tools grows, so does the energy consumption required to develop, train, and […]

  • Future Proofing GCCs

    For a while now, India has been driving back-office functions for some of the large enterprises across the world. However, over the past few years, it has taken giant strides towards becoming the innovation hub of the world, by adding strategic value to multi-billion-dollar businesses from around the world, through Global Capability Centres (GCCs) based […]

  • ML & Data Science Solutions: Build, Buy or Outsource?

    Data and analytics leaders increasingly believe that data science is a critical component of their analytics and business intelligence (BI) modernization plans, and are clamoring to incorporate new. Technologies such as predictive analytics, machine learning and deep neural nets sit at the Peak of Inflated Expectations on related Gartner Hype Cycle. While some degree of backlash […]