India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Embedding AI and Ethics in AR/VR

3AI July 3, 2022


Sharmistha Chatterjee
Senior Manager – Data Sciences,
Publicis Sapient

Artificial intelligence is driving modern-day human lives through augmented reality, virtual reality, and mixed reality in almost all industry domains and business functions. The implementation of Personalization is taking this experience to the next level.

In this session, Sharmistha explained how AR/VR strategies are being enhanced using traditional and deep learning techniques. She shared the AR/VR architecture stack and case studies around AI-based digital content and its loading in real-world objects. She also highlighted the role played by advanced NLP algorithms, object recognition, and motion tracking innovations in revolutionizing AR/VR/MR along with the digital twins being deployed at an increasing pace.

Sharmishta concluded the session by discussing the importance of AI ethics in AR/VR and the need for suitable regulations.

    3AI Trending Articles

  • Cybersecurity To Remain Hot In The New Year

    Despite a pandemic that raged around the globe for the better part of the year, the cybersecurity market retained investor interest in 2020 and many in the sector expect next year to be no different. “Security is a red hot sector with more and more money pouring into it,” said Andrew Atherton, managing director at Union Square […]

  • How Artificial Intelligence technology is transforming Retail

    Featured Article: Author: Joginder Chhabra, DS Group Retailing Industry worldwide including India is going significant transformation with increased focus on e commerce and hybrid retail business models since last decade. The new age retailers are increasingly strategizing to engage shoppers directly due to which the traditional business models adopted by retailers are under significant pressure. […]

  • Decoding the genesis of Hyperautomation and how the infusion of AI and Generative AI is taking it to the next level

    Featured Article: Author: Anjum Javed, Reveal HealthTech INTRODUCTION Hyperautomation, as the name suggests is an approach to turbo charge and scale the automation in an enterprise by recognizing business processes and creating an orchestration layer atop the existing IT infrastructure to co-ordinate the workflows for increasing levels of automation. It is about envisioning an enterprise […]

  • AI – Insights for Telco industry

    Featured Article: Author: Sandeep Sudarshan, CTO – Telecom, Capgemini UK The Communications sector has seen disruptive changes in the last decade from being a basic telephony and SMS provider to a quad play operator under intense competition from media and hyperscalers and OTT innovators. As the market is gearing itself for 5G high speed low […]