India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Embedding AI and Ethics in AR/VR

3AI July 3, 2022


Sharmistha Chatterjee
Senior Manager – Data Sciences,
Publicis Sapient

Artificial intelligence is driving modern-day human lives through augmented reality, virtual reality, and mixed reality in almost all industry domains and business functions. The implementation of Personalization is taking this experience to the next level.

In this session, Sharmistha explained how AR/VR strategies are being enhanced using traditional and deep learning techniques. She shared the AR/VR architecture stack and case studies around AI-based digital content and its loading in real-world objects. She also highlighted the role played by advanced NLP algorithms, object recognition, and motion tracking innovations in revolutionizing AR/VR/MR along with the digital twins being deployed at an increasing pace.

Sharmishta concluded the session by discussing the importance of AI ethics in AR/VR and the need for suitable regulations.

    3AI Trending Articles

  • New 2D tag with AI authentication to spot counterfeit products Faster & Accurately

    The authentication process takes under 3.5 minutes to complete, and involves scanning the tags under an electronic microscope to obtain the PUF pattern, which is sent to the AI-driven software for validation. A new anti-counterfeiting technique uses two dimensional (2D)-material tags along with artificial intelligence (AI)-driven authentication software, and promises to deliver faster, more accurate […]

  • Data Science redefines Consulting to transform Digital Business Model

    Consulting firms the world over, are looking to develop competencies that would create a definite competitive advantage for them in the market. The consulting sector is no longer immune to disruptive technologies that have significantly influenced other digital-enabled businesses and is flooded with new players having a non-traditional approach toward consulting. Globally, companies seeking a […]

  • AI – Insights for Telco industry

    Featured Article: Author: Sandeep Sudarshan, CTO – Telecom, Capgemini UK The Communications sector has seen disruptive changes in the last decade from being a basic telephony and SMS provider to a quad play operator under intense competition from media and hyperscalers and OTT innovators. As the market is gearing itself for 5G high speed low […]

  • Telco Evolution: Expanding Beyond the Core

    Featured Article: Author: Siddharth Shah, Airtel In today’s rapidly changing digital world, telecom players are undergoing a transformation from being mere connectivity service providers to becoming comprehensive digital platforms. This is driven by the interplay of dynamically evolving customer expectations and opportunities for long-term growth. Telcos are diversifying their offerings and in fact, a McKinsey […]