India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Embedding AI and Ethics in AR/VR

3AI July 3, 2022


Sharmistha Chatterjee
Senior Manager – Data Sciences,
Publicis Sapient

Artificial intelligence is driving modern-day human lives through augmented reality, virtual reality, and mixed reality in almost all industry domains and business functions. The implementation of Personalization is taking this experience to the next level.

In this session, Sharmistha explained how AR/VR strategies are being enhanced using traditional and deep learning techniques. She shared the AR/VR architecture stack and case studies around AI-based digital content and its loading in real-world objects. She also highlighted the role played by advanced NLP algorithms, object recognition, and motion tracking innovations in revolutionizing AR/VR/MR along with the digital twins being deployed at an increasing pace.

Sharmishta concluded the session by discussing the importance of AI ethics in AR/VR and the need for suitable regulations.

    3AI Trending Articles

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • Hospitals are using Distributed Ledger in the vaccine rollout

    Two British hospitals are using a distributed ledger to track the cold storage of sensitive COVID-19 vaccines The mass campaign to inoculate millions against COVID-19 was always going to be a monumental challenge. The fact that some vaccines are rendered useless if not kept at ultralow temperatures only complicates matters. The U.K.’s National Health Service, […]

  • Transforming Customer Experience in Contact Centers using AI

    Author: Sudha Bhat, AVP – Customer Analytics, Genpact Modern customers are conscious buyers and do not settle for less. The pandemic has further emphasized the need to provide an exceptional customer experience. Customer support is one of the critical touchpoints to drive experience. It is even more relevant in today’s super competitive digital era, where […]

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]