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3AI Digital Library

Hot Spot Analysis

September 6, 2020

Talent Analytics

Problem Statement

  • The Dynamics of Change in Application usage pattern of users depend on many factors like the Behavior & attributes of users as well as Seasonal Factors like Duration of the month, Time of the day.
  • An Approach to increase and improve engagement of users on Social Platform through Application Recommendations with real time change based on User behavior.

Analytics Led Approach



Business Impact

  • Patterns identified and new business rules obtained from the analysis.
  • Establish rules to be implemented in the system based on transaction amount, expense type and associate profile.


Critical Success Factors

  • Easily implementable Rule Based Algorithm whose results have been validated through Statistical Methodology.
  • Real Time Monitoring of the Algorithm for Optimum Performance.
  • More Dynamic and Adapts to change in user Behavior to provide Recommendations.

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