India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Using OpenAI GPT-3 to write E-Commerce Product Descriptions

3AI January 13, 2023


Featured Article:

Author: Raj Bhatt, CEO, Knowledge Foundry

The Problem
Writing e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year.

While large companies use copywriters to create these product descriptions, many smaller companies opt for simpler solutions:

1. Instead of creating product descriptions, list the features of the product in bullet points.

2. Create a templated description with placeholders for the features of the product. 3. Utilize a brand-level product description without mentioning any characteristics.

Figure 1: Example of product feature list used instead of description

Figure 2: Example of templated product descriptions

Figure 3: Example of brand-level product description

These three methods all result in product descriptions that might not be compelling to consumers. According to our polls, people like to read product descriptions that creatively highlight the advantages that they may obtain from the product by utilising its characteristics.

The Solution

Original, legible, and cost-effective E-Commerce product descriptions can be created with OpenAI GPT-3. Using the GPT-3 DaVinci algorithm, we trained models on hundreds of products across a range of E-Commerce categories. Tonality has been adjusted in the models (professional, witty, etc.,). Additionally, we employ algorithms to evaluate the originality and readability of the created descriptions.

The created product description can be compared to Google APIs to acquire insight into the internet traffic for the keywords mentioned as well as alternative phrases that may generate significant search traffic. This improves SEO for product pages.

    3AI Trending Articles

  • Future of HR redefined by AI

    Artificial intelligence is transforming our lives at home and at work. At home, you may be one of the 1.8 million people who use Amazon’s Alexa to control the lights, unlock your car, and receive the latest stock quotes for the companies in your portfolio. In total, Alexa is touted as having more than 3,000 skills […]

  • New Customer Expectations Driving Digital Innovation

    Featured Article: Author: Nitin Srivastava, Director – Data & Analytics, Advance Auto Parts India To ride this tide of disruption, it is crucial to understand the pulse of customer behavior and demand and integrate it into a digital first approach. One of the key changes brought about by the COVID pandemic was the acceleration of […]

  • IoT devices at risk from Amnesia:33

    A new series of vulnerabilities dubbed Amnesia:33 puts millions of IoT devices at risk of being compromised. Security researchers from Forescout disclosed the 33 vulnerabilities today. The flaws are found in four open-source TCP/IP libraries used in the firmware of products from over 150 vendors. According to the researchers’ estimates, millions of consumer and enterprise […]

  • Fintech startup Volopay raises $2.1M in seed round

    Singapore-based fintech startup Volopay has raised $2.1 million in seed funding to provide businesses and startups in the Asia Pacific region a powerful control center for all their financial needs. Singapore-based fintech startup Volopay has raised $2.1 million in seed funding. The company said it wants to use the funding to provide businesses and startups […]