India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Using OpenAI GPT-3 to write E-Commerce Product Descriptions

3AI January 13, 2023

gpt

Featured Article:

Author: Raj Bhatt, CEO, Knowledge Foundry

The Problem
Writing e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year.

While large companies use copywriters to create these product descriptions, many smaller companies opt for simpler solutions:

1. Instead of creating product descriptions, list the features of the product in bullet points.

2. Create a templated description with placeholders for the features of the product. 3. Utilize a brand-level product description without mentioning any characteristics.

Figure 1: Example of product feature list used instead of description

Figure 2: Example of templated product descriptions

Figure 3: Example of brand-level product description

These three methods all result in product descriptions that might not be compelling to consumers. According to our polls, people like to read product descriptions that creatively highlight the advantages that they may obtain from the product by utilising its characteristics.

The Solution

Original, legible, and cost-effective E-Commerce product descriptions can be created with OpenAI GPT-3. Using the GPT-3 DaVinci algorithm, we trained models on hundreds of products across a range of E-Commerce categories. Tonality has been adjusted in the models (professional, witty, etc.,). Additionally, we employ algorithms to evaluate the originality and readability of the created descriptions.

The created product description can be compared to Google APIs to acquire insight into the internet traffic for the keywords mentioned as well as alternative phrases that may generate significant search traffic. This improves SEO for product pages.

    3AI Trending Articles

  • Data and Analytics enabled Customer Experience in Supply Chain

    Featured Article: Author: Divya Kalra, Analytics Practice Lead, Philips Background and Context Efficient Supply chains mean provide right product at the right time and right place. The focus of supply chains has always been operational excellence. However, the recent pandemic, chip shortages has forced the supply chains to focus on customer experience as well. The […]

  • AI to outmanoeuvre human drivers

    As driverless cars become a mainstream reality, AI is aiding it greatly to  remove all barriers to autonomous function and humanization of its operation. The biggest challenge self-driving cars will have to overcome on the road is being able to react to the randomness of traffic flow, other drivers, and the fact that no two […]

  • Data Science redefines Consulting to transform Digital Business Model

    Consulting firms the world over, are looking to develop competencies that would create a definite competitive advantage for them in the market. The consulting sector is no longer immune to disruptive technologies that have significantly influenced other digital-enabled businesses and is flooded with new players having a non-traditional approach toward consulting. Globally, companies seeking a […]

  • Facebook is testing an AI-powered tool to Summarize News

    Facebook has been trying to get a foothold in the news space for many years. Last year, the company launched a dedicated section on its site called Facebook News for users in the US. It also wants to expand this program to other countries such as Brazil, Germany, and India. According to a report from […]