India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Using OpenAI GPT-3 to write E-Commerce Product Descriptions

3AI January 13, 2023


Featured Article:

Author: Raj Bhatt, CEO, Knowledge Foundry

The Problem
Writing e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year.

While large companies use copywriters to create these product descriptions, many smaller companies opt for simpler solutions:

1. Instead of creating product descriptions, list the features of the product in bullet points.

2. Create a templated description with placeholders for the features of the product. 3. Utilize a brand-level product description without mentioning any characteristics.

Figure 1: Example of product feature list used instead of description

Figure 2: Example of templated product descriptions

Figure 3: Example of brand-level product description

These three methods all result in product descriptions that might not be compelling to consumers. According to our polls, people like to read product descriptions that creatively highlight the advantages that they may obtain from the product by utilising its characteristics.

The Solution

Original, legible, and cost-effective E-Commerce product descriptions can be created with OpenAI GPT-3. Using the GPT-3 DaVinci algorithm, we trained models on hundreds of products across a range of E-Commerce categories. Tonality has been adjusted in the models (professional, witty, etc.,). Additionally, we employ algorithms to evaluate the originality and readability of the created descriptions.

The created product description can be compared to Google APIs to acquire insight into the internet traffic for the keywords mentioned as well as alternative phrases that may generate significant search traffic. This improves SEO for product pages.

    3AI Trending Articles

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • How Augmented Analytics is Transforming the Analytics Ecosystem

    Author:  Sidharth Sivasailam, Vice President – Products, Course5 Intelligence | LinkedIn – The world of Business Analytics is at an inflection point. Trillions of bytes of data are being generated every day; however, companies continue to struggle with harmonizing this data, analyzing the data of various shapes and sizes they are storing, determining what’s most […]

  • Blockchain and IoT gives end-to-end visibility to Stakeholders in a Supply Chain

    While IoT sensors help track the movement and quality of products, blockchain’s distributed ledger gives multiple entities joint control over shared information . Covid concentrated attention on supply chains like never before as the pandemic caused massive disruptions. Companies started looking deeper into the roots of their supplies, going further back than their immediate vendors. […]

  • HCM Decision Making powered by Talent Sciences

    Talent Science is the business capability of using advanced data analysis techniques and predictive models to drive HCM decision making. It calls for a logical connection between decisions about people, HR program investments and strategic business outcomes. This can form a backbone of human resource function of all organizations independent of the sector in which it operates. […]