India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI

3AI Digital Library

Incentive Compensation administration for 8000+ sales force

3AI September 10, 2020

One of the top 3 US Pharmaceutical companies

Problem Statement

  • Robust solution with quick processing time and high quality error-free reports
  • Customizability via a “parameterized” method
  • Admin run included implementation of plans, special Incentives and company-wide Annual Contests
  • A centralized communication system to enable field staff (sales and Mgmt) to access reports, documents and other business information

Analytics Led Approach

  • Comprehensive due-diligence exercise during proposal stage to understand key pain points
  • Rendered a simple user-friendly tool to perform ‘What-if’ analysis on IC Computations/ payouts
  • Designed a structured workflow based tool to capture qualitative metrics for IC computations
  • Optimal reports distribution mechanism provided through Sales Portal for matrix driven access control

Business Impact

  • Transparent project management approach for dynamic project tracking
  • Standardized and formal data management processes
  • Reduced cycle time by 2 days
  • Successful adoption of sales portal to make report distribution efficient and hassle – free

Critical Success Factors

  • Saved over $ 5MM in operating costs over 5 years
  • Parameterized tool provides requisite flexibility, with ease of use aiding rapid response to the organizational changes and superior report distribution mechanism

    3AI Trending Articles

  • Using AI to Outwit Malicious AI

    Robust Intelligence is among a crop of companies that offer to protect clients from efforts at deception. IN SEPTEMBER 2019, the National Institute of Standards and Technology issued its first-ever warning for an attack on a commercial artificial intelligence algorithm. Security researchers had devised a way to attack a Proofpoint product that uses machine learning to identify spam emails. The system produced email headers […]

  • Salesforce embraces the public cloud with Hyperforce

    Salesforce is letting CIOs choose where they run its software, easing compliance with data protection and data sovereignty laws. Salesforce.com President and COO Bret Taylor believes the SaaS vendor has made “probably the most significant technological shift” since its CRM platform first launched 21 years ago. But Taylor wasn’t talking about the company’s agreement to acquire […]

  • From Analytics to Gen AI: Understanding the AI & ML foundations of LLM’s

    Featured Article: Author: Nikhil Bimbrahw, Genpact From the moment we wake up, to the moment we go back to sleep, technology is everywhere. The highly digital life we live in and the development of our technological world has become the new normal. According to the International Telecommunication Union (ITU), almost 50% of the world’s population uses the […]

  • What is Demand Forecasting and how it helps a Business?

    Featured Article: Author: Soutrik Chowdhury & Sreedhar Sambamoorti, AB InBev Demand forecasting is the estimation of a probable future demand for a product or services based on historical trends, seasonal patterns and taking both internal and external factors into consideration  Demand forecasting is crucial for activities such as supply planning, product manufacturing planning, and financial […]