India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Role of Analytics in Optimizing Customer Experience

3AI October 2, 2022


Guruprasad Rao
Head of Analytics, Data Science and BI,
Mahindra and Mahindra

In this Consumer analytics focussed session with B2C in perspective, Guruprasad discussed the application of analytics in consumer-facing functions including marketing, sales, service, product planning and strategy to enable informed decision-making by the function heads. He explained the importance of consumer analytics for win more; grow more and retain more goals. He discussed the importance of consumer data and presented examples of data that can be collected across the Customer Experience Journey in Auto industry sector. He touched upon the important role of CMO and CIO in consumer analytics initiatives and the essentials of successful consumer analytics projects. He also presented the elements of building a consumer analytics roadmap and defining KPIs. He concluded the session by walking through the frameworks & approaches and key/emerging consumer analytics use cases.

Thank you Guruprasad for this insightful session.

    3AI Trending Articles

  • Top four focus areas to help you shape a data-driven enterprise

    Author: Praveen Reddy, Vice President (Digital – data, analytics, and cloud) | Genpact As we navigate the world of data, some significant trends are manifesting with respect to data ownership and utilization. There are multiple triggers for these trends – ever-rising complexity of data, lack of proper intelligence concerning data assets, need for accelerated digital transformation, […]

  • Unleashing the Power of AI in CPG: A Unified Approach for Transformative Growth

    Featured Article Author: Chiranjiv Roy, Course5 Intelligence In the ever-competitive Consumer Packaged Goods (CPG) landscape, where consumer preferences shift like sands and market dynamics evolve relentlessly, brands are in a constant quest for differentiation and growth. The disruptive wave of Artificial Intelligence (AI) offers a beacon of innovation, with models like Gemini, Claude, and GPT-4 […]

  • Indian independent software vendors are choosing Oracle Cloud to run Critical Business Applications

    A large number of Indian independent software vendors (ISVs) are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) to improve application performance A large number of Indian independent software vendors (ISVs) including GOFRUGAL, Medexpert, Ameyo and Information Dynamics, among others are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) […]

  • Artificial Intelligence (AI) and Business Intelligence (BI) Revolutionize Legacy System Modernization: A Data-Driven Approach

    Featured Article Author: Pankaj Zanke, Sapient Legacy systems, which many organizations rely on, often become technological burdens for the same organization. Built with old technologies, tools, and architecture, they need help keeping up with modern business’s latest technological needs. Scaling and integration issues and security issues also affect agility and innovation. However, how they are […]