India's largest platform for AI & Analytics leaders & professionals

Sign in

India's largest platform for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Delivering Actionable Insights

3AI August 14, 2020

American leader in Healthcare

Problem Statement

  • A multi brand challenge covering roll out in different Geographies for an international healthcare company which manufactures and markets products that save and sustain the lives of people with diseases and acute medical conditions.
  • The company wanted to recreate their Australian and New Zealand website and wanted to understand the user behavior and their response to the new website with the help of Web Analytics tool.
  • The company required web analytics data reporting/dashboards for its 8+ brand websites in the US geography.

Analytics Led Approach

  • Implemented basic as well as custom tagging for:
    • Modal windows, banners
    • Keywords in internal Search & search results
    • Internal campaigns
    • Individual user specific behavior
  • Testing of the implemented tags and verification of the data generated in Webtrends.
  • Definition of KPI’s & metrics to be tracked specific to the business.
  • Acquisition and analysis of video related data from Brightcove video analytics tool.
  • Ensure data integrity while working across a number of massive dashboards

Business Impact

  • Analytics Metrics helped company in providing information about users response to the new website.
  • Keyword and internal search analysis helped client to understand the traffic behavior in better way, measuring effectiveness of the campaigns along with improved data driven decision making.
  • Consolidated data from Brightcove enabled better understanding of user interaction with videos

Critical Success Factors

  • The proposed solution helped in successful roll out of the website across Geographies

    3AI Trending Articles

  • Generating powerful learning experiences!

    Featured Article: Author: Amita Mirajkar, EXL As technology permeates every aspect of our lives, the education sector stands on the verge of a transformative change, courtesy Generative AI. Last few months, we have seen a surge of concern across institutions of higher learning as Generative AI programs, such as ChatGPT, gain popularity. According to MarketResearch, Generative […]

  • Can modern AI systems solve any problem on their own?

    Featured Article: Author: Puneet B C, Data Scientist – Computer Vision, AIRBUS First, let’s briefly understand what AI is. Artificial Intelligence is basically an algorithm or a rule that is used to make decisions automatically. Making a decision is to generate a desired output for the given input. In order to achieve this, the algorithm […]

  • Transformation of Talent Acquisition by Algorithms

    Business leaders have long recognized that the ability to hire the right talent plays a significant role in any organization’s performance. Views about the challenges to acquiring and retaining such talent have evolved over time. We have moved on from a focus on the notion that a talent shortage is creating a “war for talent,” an […]

  • AI in Drug Discovery

    Featured Article: Author: Vijay Morampudi, Director & Head of AI, Wavelabs Technologies Drug discovery takes 12-15 years and a median investment of nearly $1 billion to bring a new drug to market. While the true cost of research and development may be as high as $2.5 billion per marketed therapy, when factoring in abandoned trials and […]