India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Evolution of Segmentation & Personalization as key drivers of customer journeys in the Digital Age of AI

February 28, 2021

Ashish Singru
Senior Director, Finance & Analytics, eBay

AI can access hundreds of sources simultaneously, extract the data needed for the desired task, and transform that data into insights. Using natural language processing (NLP), AI can understand human inputs—text and voice—and “listen” to outside sources (such as social media networks) as well as human conversations to identify opportunities and make recommendations. And it can leverage data to generate predictive analytics, which enables organizations to predict customer behaviour and to take a more proactive stance.

Ashish talks about how as part of digital transformation, customer journeys require more sophisticated segmentation and personalization using AI/ML. The topic is industry-agnostic and can be applied to a variety of industries.

    3AI Trending Articles

  • Establishing Effective Text Data with Sentiment Analysis

    Featured Article Author: Vinoth Nageshwaran, Business Insider Establishing effective text data frameworks with sentiment analysis is essential for organizations looking to derive meaningful insights from textual information. Sentiment analysis, a subset of natural language processing (NLP), involves identifying and categorizing opinions expressed in text to determine the sentiment behind them. This technique is invaluable for […]

  • Cloud Neutrality

    A multibillion-dollar, privately-owned infrastructure is now essential to the modern internet economy. That should freak you out. WE SPENT A lot of years talking about net neutrality—the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s […]

  • ML & Data Science Solutions: Build, Buy or Outsource?

    Data and analytics leaders increasingly believe that data science is a critical component of their analytics and business intelligence (BI) modernization plans, and are clamoring to incorporate new. Technologies such as predictive analytics, machine learning and deep neural nets sit at the Peak of Inflated Expectations on related Gartner Hype Cycle. While some degree of backlash […]

  • Mitigating Bias in AI Systems

    Featured Article: Author: Kritika Saraswat & Sreedhar Sambamoorthi, AB InBev Twenty Years ago, science fiction stories were ripe with futuristic scenarios with cars driving themselves, computer writing stories and human-like holograms responding to any and every query that we had. These scenarios were considered a figment of good writer’s imagination and books and movies on […]