India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

AI Enabled Evidence based Marketing

3AI March 13, 2022

Sajith Kurup
Sales & Marketing Analytics Director
AB InBev

AI-based marketing enables brands to personalize customer experience while providing real-time decisioning. This is based on actionable insights that are obtained through the analysis of massive amounts of historical and current customer data.

In this session, Sajith touched upon event based marketing that uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations and prediction of economic trends that may impact marketing campaigns.  

The session was concluded with discussions on how AI is able to automatically keep data current without human intervention, predict consumer trends and behavior, and make relevant, personalized recommendations to customers. By providing a consistent, convenient, personalized experience across all channels, an AI-enhanced experience leaves the customer feeling emotionally connected with the brand, enhancing customer loyalty and retention further.

    3AI Trending Articles

  • Blockchain mustn’t get blocked: Regulate but do not ban Bitcoin

    The government’s proposed bill to ban cryptocurrency could deal a blow to India’s tech credentials . Since I started writing this column on technology a couple of years ago, two things have been eminently predictable. One is Elon Musk, the richest man in the world now, doing unpredictable things: Boring tunnels, implanting chips in pigs’ […]

  • Preparing to navigate the era of AI regulation

    Featured Article Author: Malavika Lakireddy In a groundbreaking move, the European Union (EU) has recently passed the Artificial Intelligence Act (AI Act), signaling a pivotal moment in the global landscape of AI regulation. This legislation, aimed at regulating the use of AI in providing goods and services to EU residents, sets a precedent for similar […]

  • Unleashing the Power of AI in CPG: A Unified Approach for Transformative Growth

    Featured Article Author: Chiranjiv Roy, Course5 Intelligence In the ever-competitive Consumer Packaged Goods (CPG) landscape, where consumer preferences shift like sands and market dynamics evolve relentlessly, brands are in a constant quest for differentiation and growth. The disruptive wave of Artificial Intelligence (AI) offers a beacon of innovation, with models like Gemini, Claude, and GPT-4 […]

  • Future of HR redefined by AI

    Artificial intelligence is transforming our lives at home and at work. At home, you may be one of the 1.8 million people who use Amazon’s Alexa to control the lights, unlock your car, and receive the latest stock quotes for the companies in your portfolio. In total, Alexa is touted as having more than 3,000 skills […]