India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

AI Enabled Evidence based Marketing

3AI March 13, 2022

Sajith Kurup
Sales & Marketing Analytics Director
AB InBev

AI-based marketing enables brands to personalize customer experience while providing real-time decisioning. This is based on actionable insights that are obtained through the analysis of massive amounts of historical and current customer data.

In this session, Sajith touched upon event based marketing that uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations and prediction of economic trends that may impact marketing campaigns.  

The session was concluded with discussions on how AI is able to automatically keep data current without human intervention, predict consumer trends and behavior, and make relevant, personalized recommendations to customers. By providing a consistent, convenient, personalized experience across all channels, an AI-enhanced experience leaves the customer feeling emotionally connected with the brand, enhancing customer loyalty and retention further.

    3AI Trending Articles

  • The Best Practices for IoT Analytics

    In most ways, Internet of Things analytics is like any other analytics. However, the need to distribute some IoT analytics to edge sites, and to use some technologies not commonly employed elsewhere, requires business intelligence and analytics leaders to adopt new best practices and software. There are certain prominent challenges that Analytics Vendors are facing […]

  • Unleashing the CX Potential: GenAI Revolution

    Featured Article Author: Sudha Bhat In today’s competitive landscape, the demand for outstanding customer experience (CX) has surged, particularly with the advent of Generative AI (GenAI). This new era transcends traditional personalized interactions, paving the way for hyper-customized, real-time experiences that are fundamentally driven by AI technology.  Recent studies suggest that 80% of businesses that […]

  • Transforming Indian Judiciary with GPT4

    Featured Article: Author: Vivek Gupta, Founder & CEO, Softsensor.ai Indian judiciary suffers significant backlog with 35 million cases across many courts. Assuming that each case requires about 100 pages of drafting, we are looking at about 3.5 billion pages to be drafted. Each page takes about 30 mins, we are looking at 100 billion minutes […]

  • Decoding the genesis of Hyperautomation and how the infusion of AI and Generative AI is taking it to the next level

    Featured Article: Author: Anjum Javed, Reveal HealthTech INTRODUCTION Hyperautomation, as the name suggests is an approach to turbo charge and scale the automation in an enterprise by recognizing business processes and creating an orchestration layer atop the existing IT infrastructure to co-ordinate the workflows for increasing levels of automation. It is about envisioning an enterprise […]