India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

AI Enabled Evidence based Marketing

3AI March 13, 2022

Sajith Kurup
Sales & Marketing Analytics Director
AB InBev

AI-based marketing enables brands to personalize customer experience while providing real-time decisioning. This is based on actionable insights that are obtained through the analysis of massive amounts of historical and current customer data.

In this session, Sajith touched upon event based marketing that uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations and prediction of economic trends that may impact marketing campaigns.  

The session was concluded with discussions on how AI is able to automatically keep data current without human intervention, predict consumer trends and behavior, and make relevant, personalized recommendations to customers. By providing a consistent, convenient, personalized experience across all channels, an AI-enhanced experience leaves the customer feeling emotionally connected with the brand, enhancing customer loyalty and retention further.

    3AI Trending Articles

  • IoT devices at risk from Amnesia:33

      A new series of vulnerabilities dubbed Amnesia:33 puts millions of IoT devices at risk of being compromised. Security researchers from Forescout disclosed the 33 vulnerabilities today. The flaws are found in four open-source TCP/IP libraries used in the firmware of products from over 150 vendors. According to the researchers’ estimates, millions of consumer and […]

  • Cybersecurity To Remain Hot In The New Year

    Despite a pandemic that raged around the globe for the better part of the year, the cybersecurity market retained investor interest in 2020 and many in the sector expect next year to be no different. “Security is a red hot sector with more and more money pouring into it,” said Andrew Atherton, managing director at Union Square […]

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]

  • AI in Drug Discovery

    Featured Article: Author: Vijay Morampudi, Director & Head of AI, Wavelabs Technologies Drug discovery takes 12-15 years and a median investment of nearly $1 billion to bring a new drug to market. While the true cost of research and development may be as high as $2.5 billion per marketed therapy, when factoring in abandoned trials and […]