India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Creating the Bridge of Translation between AI Technologists and Business

3AI May 12, 2023

Featured Article:

Author:  Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree

Like we saw in the previous article “Crossing the AI Adoption Chasm“, there is a big gap in the objective of the technologists driving the AI project and the business user seeking value from it. This gap is causing major adoption issues as both sides are able to defend their stance on the relevance (or lack of) of the solution from their lens. However, just like there are language translators to navigate foreign lands, there is a need for a bridge of translation between the AI project teams and the business teams.

The bridge of translation is what I call the success hierarchy. It is a simple 5 step process which helps understand the requirements in great depth and hence puts business problem correctly in from of the technologists to solve.

Below is how the Success Hierarchy acts as a bridge between the two:

Business MotivationSuccess HierarchyAI Approach
Problem statementWhyWhy AI to address the problem statement
Need / urgencyWhatWhat can AI solve
Current Business approachHowProposed Solution Approach
Time to solveWhenProject Timelines
Functional Experts neededWhoAI Resources Needed

The change hierarchy is designed to layout exactly what is needed by the business and parallelly establish why an AI solution is needed to solve for it. The biggest mistake made by practitioners today is that they are extremely focused on what the AI technologies can do without really thinking about what is the business need it is going to solve. Hence, they tend to start with the “How” rather than the “Why”.

Business users on the other hand are interested in solving for the “Why”. Therefore, any project irrespective of size or scale needs to start with the Why and end at the Who.

The success hierarchy should not just limited a person or two. There are 3 key roles that need to be mapped to the success hierarchy.

Sponsors: People who are buying the product

Managers: People who are going to manage a team of people who will use the product

Users: People who will actually use the product

The motivation of each of these persona types is completely different. Therefore, if the solution adoption plan is not created keeping in mind the “why – what – how – when” for each of them there will be a serious gap in adoption when the solution is released. Mapping the persona to the change hierarchy will give you a structure that looks something like this:

 SponsorManagerUser
Why   
What   
How   
When   
Who   

With this structure in place you will be able to completely capture:

  1. The needs of each of the personas
  2. The discrepancy in the expectations of the personas
  3. The gap between the proposed solution and the needs of the personas

Hence, the change hierarchy across persona will be critical success barometer for any AI solution that is being built.

This structure covers two critical points:

  1. Participation from all the right levels
  2. Clarity of outcome across the levels

Point two above in turn ensures that when an adoption program is being created, the right messaging is being applied to the personas depending on the outcome they had enlisted earlier.

Thus, the Change Hierarchy becomes a perfect bridge between the AI project teams and the Business.

Title picture: freepik.com

    3AI Trending Articles

  • Reimagine and Redefine the Enterprise of the Future with Generative AI Technologies

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs Course5 Intelligence There are multiple inflection points in the history of the computation industry since the invention of computers in 1945. Some of the seminal moments are the advent of mainframe technology, personal computing, graphical user interface, Internet, mobile tech, cloud tech, artificial […]

  • European Union to revamp Cybersecurity rules

    EU last year recorded around 450 cyber incidents involving European infrastructure, notably in the financial and energy sectors, and the pandemic has highlighted Europe’s deep dependence on the internet and exposed security weaknesses.  The European Union unveiled Wednesday plans to revamp the 27-nation bloc’s dated cybersecurity rules, just days after data on a new coronavirus vaccine was unlawfully accessed in […]

  • Amazon, Microsoft, Google: Platform of choice for European cloud services

    Amazon Web Services (AWS), Microsoft, and Google are continuing to blot out European service providers as the platform of choice for European cloud services, according to a new report from Synergy Research Group. The report found that while the European cloud market has more than tripled over the past three years, European service providers have seen their […]

  • TransUnion Expands Global Capability Centers in India and South Africa

    Centers in India and South Africa to support global organization and local markets CHICAGO, Feb. 22, 2021 (GLOBE NEWSWIRE) — As TransUnion (NYSE: TRU) continues to evolve and modernize its approach to business, the company announced expansion of its existing Global Capability Center in Chennai to Pune, India and establishment of a new Global Capability […]