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3AI Digital Library

Customer Analytics and AI – Application & Adoption across industries

July 11, 2021

Rajneesh Pathak
Ex- VP – Augmented Intelligence, Genpact

In next 3 years, almost 95 percent of all customer interactions will be through channels supported by Artificial Intelligence. From personas to prediction to personalization, today Consumer Analytics & AI are changing how firms engage with customers and generate value. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyse data and derive actionable insights have become increasingly sophisticated — especially through Machine Learning. They have revolutionised the industries by augmenting efficiency and productivity of customer experience processes.

In this webinar, we will explore stories from different industries on how Customer Analytics & AI are transforming customer centric business models

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