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Customer Persona Engine Using Unsupervised Learning

November 4, 2020

Large retailer of professional beauty supplies in the world

Problem Statement

  • Generate insights about the customers
  • Increase growth & retention – A significant number of customers churn every month
  • Better targeted marketing strategy to change customer behavior

Solution Approach

  • Unsupervised ML models to identify segments

  • Supervised ML models developed to predict response likelihood


Business Impact

  • High valued churner identified and retained through appropriate strategy

  • Cross sell & up sell opportunity at SKU level

  • Increase in campaign ROI and take up rate

Critical Success Factor

  • Associate mining (Apriori) to figure out product association of customer segments

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