Customer Persona Engine Using Unsupervised Learning
November 4, 2020
Large retailer of professional beauty supplies in the world
Problem Statement
- Generate insights about the customers
- Increase growth & retention – A significant number of customers churn every month
- Better targeted marketing strategy to change customer behavior
Solution Approach
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Unsupervised ML models to identify segments
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Supervised ML models developed to predict response likelihood
Business Impact
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High valued churner identified and retained through appropriate strategy
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Cross sell & up sell opportunity at SKU level
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Increase in campaign ROI and take up rate
Critical Success Factor
- Associate mining (Apriori) to figure out product association of customer segments
