India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enabling mobile analytics

3AI August 18, 2020

Top Healthcare Insurance Company

Problem Statement

  • One of the leading Healthcare insurance company wanted to establish Mobile Analytics (Web/App) to show a streamlined view of their website. Cognizant was engaged to implement the analytical reporting needs for Mobile Web / Apps which was the core requirement of this engagement, using Web Trends

Analytics Led Approach

  • Challenges on this engagement were:
    • Lack of visibility across visitor base,
    • Inability to track location-based data,
    • Lack of user level customization in specific areas
    • A tight delivery schedule for the technical specifications’ documents
  • Implementation solution of Web Trends to integrate the Mobile Web / Apps tracking and reporting. Centralized reporting platform set up with KPI scorecards, metrics & dashboards

Business Impact

  • Detailed and accurate reporting of visitor count and services consumed helped to understand the visitor behavior and interaction in a detailed and better way
  • Drilldown availability of each section helped the client in understanding custom footprints in depth.

Critical Success Factors

  • The solution was flexible to accommodate new and emerging mobile technologies hence was scalable, which gave the client flexibility and capability for keeping up with the future technologies

    3AI Trending Articles

  • Cloud Infrastructure market: Amazon, Microsoft, and Google continue to thrive

    Even in the middle of a pandemic, companies including Amazon, Microsoft, and Google continue to thrive thanks to their control over the cloud infrastructure market. When we talk about regulating big tech, the discussion usually centers on online privacy and location tracking, but we never seem to discuss the control these companies have over a vast […]

  • Emerging role of Generative AI for Businesses

    Featured Article: Author: Rajan Gupta, VP & Head of Research & Analytics, Analyttica Datalab Artificial intelligence (AI) has revolutionized the way businesses operate, and Generative AI (GAI) is quickly becoming a hot topic in this field. Generative AI is the technology behind applications that can produce new content, such as images, sounds, and even text. […]

  • The COO Agenda: Creating an Actionable Plan for Strategic Growth

    Featured Article Author: Sidhartha Shishoo, COO, SG Analytics The Chief Operating Officer (COO) is responsible for orchestrating and optimizing the fundamental operations of the organization, bearing the sole mantle of ensuring operational excellence. This encompasses the seamless integration of operational technology, technical systems, management protocols, and organizational ethos with the overarching mission and strategy of […]

  • How AI is transforming Financial Services

    Since its inception, AI has experienced at least two major hype cycles with resulting winters of disillusionment. Although after the first “winter”, many financial firms deployed a number of successful applications, by the 1990s, AI went into its second winter of disillusionment as realization set in that these systems were harder and more costly to build and maintain […]