India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Enabling mobile analytics

August 18, 2020

Top Healthcare Insurance Company

Problem Statement

  • One of the leading Healthcare insurance company wanted to establish Mobile Analytics (Web/App) to show a streamlined view of their website. Cognizant was engaged to implement the analytical reporting needs for Mobile Web / Apps which was the core requirement of this engagement, using Web Trends

Analytics Led Approach

  • Challenges on this engagement were:
    • Lack of visibility across visitor base,
    • Inability to track location-based data,
    • Lack of user level customization in specific areas
    • A tight delivery schedule for the technical specifications’ documents
  • Implementation solution of Web Trends to integrate the Mobile Web / Apps tracking and reporting. Centralized reporting platform set up with KPI scorecards, metrics & dashboards

Business Impact

  • Detailed and accurate reporting of visitor count and services consumed helped to understand the visitor behavior and interaction in a detailed and better way
  • Drilldown availability of each section helped the client in understanding custom footprints in depth.

Critical Success Factors

  • The solution was flexible to accommodate new and emerging mobile technologies hence was scalable, which gave the client flexibility and capability for keeping up with the future technologies

    3AI Trending Articles

  • Human Behavior & Human Data: Beyond Big Data

    In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails […]

  • P&L Forecasting Enabled by Analytics

    Author: Rajagopal Rangarajan, Senior Manager – Analytics, AB InBev Accurate P&L forecasts help companies build a good financial plan for the year. It enables the financial planning team in allocating resources more meaningfully across the company. For large and highly leveraged companies like AB-InBev with annual Revenues more than $50 Bn and with a debt […]

  • IIT Kanpur introduces Master’s programs in Cybersecurity

    IIT Kanpur has introduced three new cybersecurity postgraduate programs with intent to to address the need of cybersecurity personnel by ensuring training of dedicated and highly skilled manpower.   With a view to meet the shortfall in trained and skilled cybersecurity personnel in the country, the Indian Institute of Technology, Kanpur has decided to introduce […]

  • Revenue Growth Management in the New E-Commerce-led Phygital World

    Author: Imran Saeed, Vice President and Global Head CPG, Course5 Intelligence (LinkedIn – linkedin.com/in/imran-saeed-608a3b1) ‘Phygital’ is a portmanteau of ‘physical’ and ‘digital’ and symbolizes the seamless relationship between the two channels. It takes the best elements from both and merges them to create an entirely new customer retail experience. Though this does bring in a […]