India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enabling mobile analytics

Abdul August 18, 2020

Top Healthcare Insurance Company

Problem Statement

  • One of the leading Healthcare insurance company wanted to establish Mobile Analytics (Web/App) to show a streamlined view of their website. Cognizant was engaged to implement the analytical reporting needs for Mobile Web / Apps which was the core requirement of this engagement, using Web Trends

Analytics Led Approach

  • Challenges on this engagement were:
    • Lack of visibility across visitor base,
    • Inability to track location-based data,
    • Lack of user level customization in specific areas
    • A tight delivery schedule for the technical specifications’ documents
  • Implementation solution of Web Trends to integrate the Mobile Web / Apps tracking and reporting. Centralized reporting platform set up with KPI scorecards, metrics & dashboards

Business Impact

  • Detailed and accurate reporting of visitor count and services consumed helped to understand the visitor behavior and interaction in a detailed and better way
  • Drilldown availability of each section helped the client in understanding custom footprints in depth.

Critical Success Factors

  • The solution was flexible to accommodate new and emerging mobile technologies hence was scalable, which gave the client flexibility and capability for keeping up with the future technologies

    3AI Trending Articles

  • Daimler India opens new GCC

    Daimler India Commercial Vehicles (DICV) has opened a new Global Capability Centre in Chennai with 165 seats to meet growing demand for Indian-based shared services. Spread over 20,000 sq.ft., the facility is designed to house the company’s ‘shared services’ business stream. Shared services refers to the various services DICV exports to other Daimler entities around […]

  • Algorithms to take Digital Businesses to Next Level

    Digital transformation is vital for business growth, but working out what to do and how to do it remains difficult for IT and business leaders.  At its heart, the digital revolution is about consumer behavior and business opportunity, not technology. The major changes in how consumers use technology, and to where technology is applied, represent […]

  • Pandemic has “fundamentally accelerated” the process of digital transformation – Satya Nadella

    “What we were going to think about during 2030 is probably going to be true in 2025,” Nadella added. He was speaking at the Resurgence TiEcon Delhi-NCR summit. The pandemic has “fundamentally accelerated” the process of digital transformation across industries, and companies equipped with digital technology are going to be more resilient and be able […]

  • A hacker broke into a Florida Water Treatment Plant

    A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye to extremely dangerous levels, officials said. . A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye in the water to extremely dangerous levels, officials said Monday. The plant […]