India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enabling mobile analytics

3AI August 18, 2020

Top Healthcare Insurance Company

Problem Statement

  • One of the leading Healthcare insurance company wanted to establish Mobile Analytics (Web/App) to show a streamlined view of their website. Cognizant was engaged to implement the analytical reporting needs for Mobile Web / Apps which was the core requirement of this engagement, using Web Trends

Analytics Led Approach

  • Challenges on this engagement were:
    • Lack of visibility across visitor base,
    • Inability to track location-based data,
    • Lack of user level customization in specific areas
    • A tight delivery schedule for the technical specifications’ documents
  • Implementation solution of Web Trends to integrate the Mobile Web / Apps tracking and reporting. Centralized reporting platform set up with KPI scorecards, metrics & dashboards

Business Impact

  • Detailed and accurate reporting of visitor count and services consumed helped to understand the visitor behavior and interaction in a detailed and better way
  • Drilldown availability of each section helped the client in understanding custom footprints in depth.

Critical Success Factors

  • The solution was flexible to accommodate new and emerging mobile technologies hence was scalable, which gave the client flexibility and capability for keeping up with the future technologies

    3AI Trending Articles

  • Future of Work 2.0: Reimagining Work in the Age of Contextual Generative AI

    Featured Article Author: Mahadevann Iyerr, MAAVRUS The way we work is changing a lot, and it’s more than just using new technology. As technology improves quickly and more data is created, businesses need to rethink how they do things to stay successful. This change is happening because of AI, the huge amount of data we […]

  • The Dynamic Duo of AI and Data: Unlocking Intelligent Solutions and Powering Future Capabilities

    Featured Article: Author: Manoj Suryadevara, Walmart Global Tech Introduction  Artificial Intelligence (AI) and data convergence have emerged as a mighty force driving innovation and reshaping industries worldwide in this digital age. AI enables machines to simulate human-like intelligence while data fuel AI algorithms. This symbiotic relationship between AI and data is at the heart of […]

  • Establishing Effective Text Data with Sentiment Analysis

    Featured Article Author: Vinoth Nageshwaran, Business Insider Establishing effective text data frameworks with sentiment analysis is essential for organizations looking to derive meaningful insights from textual information. Sentiment analysis, a subset of natural language processing (NLP), involves identifying and categorizing opinions expressed in text to determine the sentiment behind them. This technique is invaluable for […]

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]