India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Evolution of Segmentation & Personalization as key drivers of customer journeys in the Digital Age of AI

February 28, 2021

Ashish Singru
Senior Director, Finance & Analytics, eBay

AI can access hundreds of sources simultaneously, extract the data needed for the desired task, and transform that data into insights. Using natural language processing (NLP), AI can understand human inputs—text and voice—and “listen” to outside sources (such as social media networks) as well as human conversations to identify opportunities and make recommendations. And it can leverage data to generate predictive analytics, which enables organizations to predict customer behaviour and to take a more proactive stance.

Ashish talks about how as part of digital transformation, customer journeys require more sophisticated segmentation and personalization using AI/ML. The topic is industry-agnostic and can be applied to a variety of industries.

    3AI Trending Articles

  • AI in Investing – are we there yet?

    Believes Atanuu Agarrwal from Upside AI, this and much more in a conversation with Sumit Chanda from JARVIS by Monitree, Siddharth Panjwani from K2 Capital, and Atanuu. With the world moving too fast and data piling up by every millisecond, why haven’t we fully utilized the capabilities of technology to carry out Smart Investing for […]

  • AI is changing the way doctors think about providing care

    While robots and computers will probably never completely replace doctors and nurses, machine learning/deep learning and AI are transforming the healthcare industry, improving outcomes, and changing the way doctors think about providing care. Machine learning is improving diagnostics, predicting outcomes, and just beginning to scratch the surface of personalized care. Imagine walking in to see […]

  • Three Avenues to foster an edge to win in Digital Business

    Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises an unprecedented convergence of people, businesses and things that changes existing business models and creates new revenue opportunities. Executing digital business will require a digital platform that evolves as business opportunities and threats change. Also, to enable this, […]

  • Online learning will pave the way for a digital future

    Online learning has emerged as a critical tool that promises the potential to prepare business and professionals for a digital future. While skilling has become a hot trend in the current job climate, professionals should know that simply having basic digital skills won’t cut it because disruptive digital skills are now a necessity, not a […]