India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Evolution of Segmentation & Personalization as key drivers of customer journeys in the Digital Age of AI

February 28, 2021

Ashish Singru
Senior Director, Finance & Analytics, eBay

AI can access hundreds of sources simultaneously, extract the data needed for the desired task, and transform that data into insights. Using natural language processing (NLP), AI can understand human inputs—text and voice—and “listen” to outside sources (such as social media networks) as well as human conversations to identify opportunities and make recommendations. And it can leverage data to generate predictive analytics, which enables organizations to predict customer behaviour and to take a more proactive stance.

Ashish talks about how as part of digital transformation, customer journeys require more sophisticated segmentation and personalization using AI/ML. The topic is industry-agnostic and can be applied to a variety of industries.

    3AI Trending Articles

  • How Augmented Analytics is Transforming the Analytics Ecosystem

    Author:  Sidharth Sivasailam, Vice President – Products, Course5 Intelligence | LinkedIn – The world of Business Analytics is at an inflection point. Trillions of bytes of data are being generated every day; however, companies continue to struggle with harmonizing this data, analyzing the data of various shapes and sizes they are storing, determining what’s most […]

  • Transforming Customer Experience in Contact Centers using AI

    Author: Sudha Bhat, AVP – Customer Analytics, Genpact Modern customers are conscious buyers and do not settle for less. The pandemic has further emphasized the need to provide an exceptional customer experience. Customer support is one of the critical touchpoints to drive experience. It is even more relevant in today’s super competitive digital era, where […]

  • Google investigates ethical AI team member over sensitive data handling

    Google’s diversity efforts have been questioned by employees and adds to years of angst, including several resignations and firings in the AI department. Alphabet Inc’s Google is investigating a member of its ethical AI team and has locked the corporate account linked to that person after finding that thousands of files were retrieved from its […]

  • Upside AI to use ML to make Fundamental Investment Decisions

    The pandemic has made humans more dependent on technology, be it for working, shopping and now even for investing. Upside AI — a SEBI registered Portfolio Management Service (PMS) is among the first funds in India to use machine learning to make fundamental investment decisions. The technology-focused fund believes that the next Warren Buffett would […]