India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Next Best Action

August 18, 2020

Leading Healthcare Insurance Provider

Problem Statement

  • Healthcare insurance provider has enrolled its plans on Health Insurance Exchange
  • To identify the right program-channel combinations at a member level that can be deployed to make CBC’s member base healthier and more wellness oriented

Analytics Led Approach

  • The Universe population was subjected to various exclusion criteria before being stratified into High, Medium and Low Priority Buckets based on the Severity of the Disease and Rate of Disease Progression
  • Respective channels were mapped based on the Priority Buckets and CMDM ‘Propensity to Engage’ bucket was assigned to the members

Business Impact

  • The Universe Population is segmented into buckets on basis of major KPI’s
  • Members were segregated into three segments – High , Medium and Low Priority Customers according to he Stratification logic
  • CMDM Scores for ‘More Likely to Engage’ mapped for added value

Critical Success Factors

  • Advanced analytical process to identify Member – Channel Mapping
  • Ability to pro-actively segment and target High Priority members through right Channel to ensure increased engagement and minimize costs

    3AI Trending Articles

  • TransUnion Expands Global Capability Centers in India and South Africa

    Centers in India and South Africa to support global organization and local markets CHICAGO, Feb. 22, 2021 (GLOBE NEWSWIRE) — As TransUnion (NYSE: TRU) continues to evolve and modernize its approach to business, the company announced expansion of its existing Global Capability Center in Chennai to Pune, India and establishment of a new Global Capability […]

  • Cybersecurity Challenges: Fourth Greatest Danger to Global Economy

    The 2021 World Economic Forum (WEF) Global Risk Report, used for over a decade by organizations around the world as a risk assessment tool, has named “cybersecurity challenges” as the fourth most pressing danger to the global economy. The ranking is determined by responses to a survey conducted among various stakeholders and organizations affiliated with […]

  • Revenue Growth Management in the New E-Commerce-led Phygital World

    Author: Imran Saeed, Vice President and Global Head CPG, Course5 Intelligence (LinkedIn – linkedin.com/in/imran-saeed-608a3b1) ‘Phygital’ is a portmanteau of ‘physical’ and ‘digital’ and symbolizes the seamless relationship between the two channels. It takes the best elements from both and merges them to create an entirely new customer retail experience. Though this does bring in a […]

  • Indian independent software vendors are choosing Oracle Cloud to run Critical Business Applications

    A large number of Indian independent software vendors (ISVs) are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) to improve application performance A large number of Indian independent software vendors (ISVs) including GOFRUGAL, Medexpert, Ameyo and Information Dynamics, among others are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) […]