India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • How Artificial Intelligence technology is transforming Retail

    Featured Article: Author: Joginder Chhabra, DS Group Retailing Industry worldwide including India is going significant transformation with increased focus on e commerce and hybrid retail business models since last decade. The new age retailers are increasingly strategizing to engage shoppers directly due to which the traditional business models adopted by retailers are under significant pressure. […]

  • Unleashing the Power of AI in CPG: A Unified Approach for Transformative Growth

    Featured Article Author: Chiranjiv Roy, Course5 Intelligence In the ever-competitive Consumer Packaged Goods (CPG) landscape, where consumer preferences shift like sands and market dynamics evolve relentlessly, brands are in a constant quest for differentiation and growth. The disruptive wave of Artificial Intelligence (AI) offers a beacon of innovation, with models like Gemini, Claude, and GPT-4 […]

  • Rethink Future of Work with HyperAutomation

    Featured Article: Author: Raghav Nyapati, Digital Transformation Leader- HyperAutomation, Rocket Software In the current situation of “New Normal” where economic & financial uncertainty compounded by pandemic are causing organizations to spend less on costly infrastructure, large staff and extensive real estate thus forcing them to think of “digital first options“, “remote work” and adopt “automation” […]