India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • Transforming Customer Experience in Contact Centers using AI

    Author: Sudha Bhat, AVP – Customer Analytics, Genpact Modern customers are conscious buyers and do not settle for less. The pandemic has further emphasized the need to provide an exceptional customer experience. Customer support is one of the critical touchpoints to drive experience. It is even more relevant in today’s super competitive digital era, where […]

  • Transforming Enterprises with a Generative AI Strategy

    Featured Article: Author:  Vijay Morampudi, Director, Wavelabs Technologies Generative AI has the potential to revolutionize industries as a whole. As a leader, it is crucial tocreate an effective generative AI strategy for your enterprise to stay competitive and take advantageof the technological advancementsThis article presents seven practical steps that can be followed to create a […]

  • Practical insights and best practices for Fine Tuned LLM based use cases for Governed Enterprises

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Objective There has been a lot of hype around Large Language Models (LLM) and their potential, but harnessing them to build real-world enterprise grade use cases is hard. This blog highlights key best practices and insights for building LLM powered use cases with a working example. […]