India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Changing face of Algorithms

    In the age of Big Data, algorithms give companies a competitive advantage. Today’s most important technology companies all have algorithmic intelligence built into the core of their product: Google Search, Facebook News Feed, Amazon’s and Netflix’s recommendation engines. “Data is inherently dumb,” Peter Sondergaard, senior vice president at Gartner and global head of Research, said […]

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]

  • Saudi Arabia to get Google Cloud services: Saudi Aramco

    Saudi Arabia, under its Vision 2030 reform plans, has encouraged foreign investment particularly in the technology sector and courted Silicon Valley players. Saudi Aramco Development Co, a subsidiary of Aramco, has teamed up with Google Cloud to offer cloud services to customers in Saudi Arabia, Aramco said on Monday. Saudi Arabia, under its Vision 2030 […]

  • Improving Customer Experience – AI/ML Driven Issue Resolution

    Author: Ashish Vashishta, VP – Technology, eClerx Customers across industries typically face issues with their purchased products/services. A troubleshooting system which can use latest AIML technologies to resolve these issues faster and more effectively can lead to a much better customer experience. As an example, a customer may have purchased a bundled product offering – […]