India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals

3AI Digital Library

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • AI in Publishing

    Featured Article: Author: Deependra Singh, VP & Head Data Science and Analytics, Network 18 In recent years, the term “Artificial Intelligence” has been making headlines in almost every industry. From healthcare to finance, AI is transforming the way we work and live. But what about the media landscape? Could AI be a game-changer in this […]

  • Winuall raises Rs 14.7 crore to digitize coaching institutes

    The startup will use the fresh capital to enhance product capabilities and hire across technology, product, AI, and business development teams Winuall, an online education platform that helps coaching institutes go digital, has raised Rs14.7 crore from Prime Venture Partners, Beenext, Ramakant Sharma, founder of LivSpace and other angel investors. Winuall aims to democratize technology […]

  • Amazon, Microsoft, Google: Platform of choice for European cloud services

    Amazon Web Services (AWS), Microsoft, and Google are continuing to blot out European service providers as the platform of choice for European cloud services, according to a new report from Synergy Research Group. The report found that while the European cloud market has more than tripled over the past three years, European service providers have seen their […]

  • Transforming Indian Judiciary with GPT4

    Featured Article: Author: Vivek Gupta, Founder & CEO, Softsensor.ai Indian judiciary suffers significant backlog with 35 million cases across many courts. Assuming that each case requires about 100 pages of drafting, we are looking at about 3.5 billion pages to be drafted. Each page takes about 30 mins, we are looking at 100 billion minutes […]