India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Mirae Asset Launches $35 Mn Early Stage Fund For India

    The Mirae Asset Venture Opportunities Fund will have an average ticket size of $2 Mn – $4 Mn The early stage fund will back up the Mirae Asset-Naver Asia Growth Fund, which was launched in 2018 Besides its new early stage fund, Mirae Asset has invested in Ola, Bigbasket, Zomato, Shadowfax and other Indian startups […]

  • Blockchain Powered Smartphones by Fesschain

    Firm has tied up with a private manufacturer that can produce 10,000 pieces a day. But Fesschain is now scouting for a suitable location in Noida to set up its own production unit Homegrown blockchain technology company Fesschain is targetting almost 10 shipments of its smartphones in the next 6-12 months. The company, which has recently entered mobile handset […]

  • Transforming Indian Judiciary with GPT4

    Featured Article: Author: Vivek Gupta, Founder & CEO, Softsensor.ai Indian judiciary suffers significant backlog with 35 million cases across many courts. Assuming that each case requires about 100 pages of drafting, we are looking at about 3.5 billion pages to be drafted. Each page takes about 30 mins, we are looking at 100 billion minutes […]

  • Artificial Intelligence (AI) and Business Intelligence (BI) Revolutionize Legacy System Modernization: A Data-Driven Approach

    Featured Article Author: Pankaj Zanke, Sapient Legacy systems, which many organizations rely on, often become technological burdens for the same organization. Built with old technologies, tools, and architecture, they need help keeping up with modern business’s latest technological needs. Scaling and integration issues and security issues also affect agility and innovation. However, how they are […]