India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Global retailers expand digital channels as pandemic hits physical stores

    The pandemic dealt a mighty blow to physical retail, forcing global retailers to look at significantly strengthening their digital channels. India is emerging as a big beneficiary of all the technology work this entails. US retailer Target is nearly doubling its headcount in Bengaluru to over 6,000. It has leased fresh space of 2.8 lakh […]

  • Transforming Healthcare with Natural Language Processing (NLP)

    Featured Article Author: Saurav Kumar, UnitedHealth Group Introduction Natural Language Processing (NLP) is a branch of artificial intelligence that focuses on the interaction between computers and humans through natural language. By enabling machines to understand, interpret, and respond to human language, NLP is revolutionizing various industries, including healthcare. In this blog, we will explore how […]

  • AI – Insights for Telco industry

    Featured Article: Author: Sandeep Sudarshan, CTO – Telecom, Capgemini UK The Communications sector has seen disruptive changes in the last decade from being a basic telephony and SMS provider to a quad play operator under intense competition from media and hyperscalers and OTT innovators. As the market is gearing itself for 5G high speed low […]

  • Indian independent software vendors are choosing Oracle Cloud to run Critical Business Applications

    A large number of Indian independent software vendors (ISVs) are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) to improve application performance A large number of Indian independent software vendors (ISVs) including GOFRUGAL, Medexpert, Ameyo and Information Dynamics, among others are choosing to run their business critical applications on Oracle Cloud Infrastructure (OCI) […]