India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Commodity Price Forecasts using ML driven Insights

    Featured Article: Author: Tarana Chauhan, Procurement Analyst, AB InBev Dependency on Commodities and Associated Risks: Companies with Agricultural commodities as their core raw material face several risks in supply security. Agricultural commodities not only suffer from the risks associated with market dynamics like all other commodities but are also impacted by environmental factors making them […]

  • How Data & Analytics can be leveraged in executive search? – A case study

    Featured Article: Author: Pavana B, CxSearch Global Partners In today’s fast paced business environment, hiring CXO’s and other senior leadership talent is one of the most critical and difficult decisions companies must make. Hiring a C-level executive has a significant impact on the company’s growth and vision, regardless of size. Due to the limited availability […]

  • A Framework for Analytics & AI Value Realization

    We’re living in times of a great data paradox. One side of the paradox is the explosive growth of data in and around us. Here are some facts reported in IDC’s Global Data Sphere to corroborate this: – 59 Zettabytes – total volume of data processed in the year 2020– 26% CAGR – the forecasted […]

  • Fintech startup Volopay raises $2.1M in seed round

    Singapore-based fintech startup Volopay has raised $2.1 million in seed funding to provide businesses and startups in the Asia Pacific region a powerful control center for all their financial needs. Singapore-based fintech startup Volopay has raised $2.1 million in seed funding. The company said it wants to use the funding to provide businesses and startups […]