India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals

Sign in

⁠India’s largest platform & marketplace for AI & GCC leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Evolution of Biometric Recognition Systems with AI

    Featured Article: Author: Kiranjit Pattnaik, MiQ What are biometric recognition systems Biometric recognition systems are computer-based systems that use an individual’s physical characteristics, such as their fingerprint, voice, face or any other part of the body, to authenticate their identity and grant access to secure areas, systems, or services. They are used increasingly as an […]

  • Generating powerful learning experiences!

    Featured Article: Author: Amita Mirajkar, EXL As technology permeates every aspect of our lives, the education sector stands on the verge of a transformative change, courtesy Generative AI. Last few months, we have seen a surge of concern across institutions of higher learning as Generative AI programs, such as ChatGPT, gain popularity. According to MarketResearch, Generative […]

  • Application of Reinforcement Learning in Supply Chain

    Author: Anindya Bera, Senior Manager – Anaytics, Genpact A supply chain is a complex network of individuals and agents who exchange materials or information in a business ecosystem. The items which are used on day-to-day basis are created by a global collaboration between suppliers, manufacturers, and logistics carriers. What makes this complex? It is the […]

  • Digiboxx plans to hire 5,000 engineers

    Digiboxx is also aiming to have 10 million users in the next three years Digiboxx has started offering up to 20 gigabyte (GB) of free online storage in which an user can store and share file size of up to 2 GB New Delhi: Online file storage and sharing services startup Digiboxx on Tuesday said […]