India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Left Shift Decisioning – a Paradigm Shift and a Key Differentiator for Banks in Recessionary Environment

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Left Shift – A software development concept The core concept of left shifting started from testing, where we shift the testing phase to earlier phases in the software life cycle. The goal is to test early, fix bugs close to source of issue and prevent backloading […]

  • Preparing to navigate the era of AI regulation

    Featured Article Author: Malavika Lakireddy In a groundbreaking move, the European Union (EU) has recently passed the Artificial Intelligence Act (AI Act), signaling a pivotal moment in the global landscape of AI regulation. This legislation, aimed at regulating the use of AI in providing goods and services to EU residents, sets a precedent for similar […]

  • Impact of C19 on upskilling and Edtech

    After nearly one year under lockdown, here is how the coronavirus pandemic has impacted the upskilling and edtech platforms across the country. . Overnight in March 2020, COVID19 forced employees and companies to change the way they worked and lived. Regardless of job role, this situation transformed the way every working professional went about their […]

  • Role of Generative AI in the Realm of Generative AI

    Featured Article: Author: Ramana Kompally, Director – Data & Analytics, Cloudsufi Generative Artificial Intelligence (AI) has taken the world by storm and every organization is looking forward to having a pie in the cake and augmenting the portfolio. While a plethora of applications is being envisaged using Generative AI (Gen AI), there is one niche […]