India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Importance Of Data-Centric AI In Business And The Role Of Observability In It

    Featured Article: Author:  Anirban Nandi, Vice President, AI Products & Business Analytics, Rakuten India We all have heard the old saying that “Data is the new oil”. But wait!! Is that completely true? Just like oil, unrefined data is of little to no use. So, allow me to correct the maxim a little – “Quality […]

  • Chess and AI

    “It’s just a machine. It has no consciousness or feelings as we understand them. We have specific connections in our brain that make us react according to the circumstances, the situations we are experiencing. We interpret them as pleasure, pain and all other kinds of emotions. We would have to invent a new word to […]

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]

  • Rethink Future of Work with HyperAutomation

    Featured Article: Author: Raghav Nyapati, Digital Transformation Leader- HyperAutomation, Rocket Software In the current situation of “New Normal” where economic & financial uncertainty compounded by pandemic are causing organizations to spend less on costly infrastructure, large staff and extensive real estate thus forcing them to think of “digital first options“, “remote work” and adopt “automation” […]