Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

• A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
• On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
• Lack of insight into customer behavior and lower conversion ratio.
• The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

• Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
• Lead the On-Premises software installations and configurations.
• Seamless integration of the WebTrends tags within the portal web pages.
• Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
• Tealeaf events and reports to identify KPIs on the application.

Business Impact

• Insights to drive website deployment
• Insights to structure portal/website marketing campaigns
• Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
• Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

• Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
• Standard and consistent web reporting., data accuracy in reports restored to 95%