India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Role of Generative AI in the Realm of Generative AI

    Featured Article: Author: Ramana Kompally, Director – Data & Analytics, Cloudsufi Generative Artificial Intelligence (AI) has taken the world by storm and every organization is looking forward to having a pie in the cake and augmenting the portfolio. While a plethora of applications is being envisaged using Generative AI (Gen AI), there is one niche […]

  • Establishing Effective Text Data with Sentiment Analysis

    Featured Article Author: Vinoth Nageshwaran, Business Insider Establishing effective text data frameworks with sentiment analysis is essential for organizations looking to derive meaningful insights from textual information. Sentiment analysis, a subset of natural language processing (NLP), involves identifying and categorizing opinions expressed in text to determine the sentiment behind them. This technique is invaluable for […]

  • ML & Data Science Solutions: Build, Buy or Outsource?

    Data and analytics leaders increasingly believe that data science is a critical component of their analytics and business intelligence (BI) modernization plans, and are clamoring to incorporate new. Technologies such as predictive analytics, machine learning and deep neural nets sit at the Peak of Inflated Expectations on related Gartner Hype Cycle. While some degree of backlash […]

  • Mitigating Bias in AI Systems

    Featured Article: Author: Kritika Saraswat & Sreedhar Sambamoorthi, AB InBev Twenty Years ago, science fiction stories were ripe with futuristic scenarios with cars driving themselves, computer writing stories and human-like holograms responding to any and every query that we had. These scenarios were considered a figment of good writer’s imagination and books and movies on […]