India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • AI in Drug Discovery

    Featured Article: Author: Vijay Morampudi, Director & Head of AI, Wavelabs Technologies Drug discovery takes 12-15 years and a median investment of nearly $1 billion to bring a new drug to market. While the true cost of research and development may be as high as $2.5 billion per marketed therapy, when factoring in abandoned trials and […]

  • CES 2021 conference stress importance of security education

    Experts at the CES 2021 conference stress importance of security education The “second age” of quantum computing is poised to bring a wealth of new opportunities to the cybersecurity industry – but in order to take full advantage of these benefits, the skills gap must be closed. This was the takeaway of a discussion between […]

  • AI in Investing – are we there yet?

    Believes Atanuu Agarrwal from Upside AI, this and much more in a conversation with Sumit Chanda from JARVIS by Monitree, Siddharth Panjwani from K2 Capital, and Atanuu. With the world moving too fast and data piling up by every millisecond, why haven’t we fully utilized the capabilities of technology to carry out Smart Investing for […]

  • Towards a Responsible Future – Decoding the Importance of Ethics in AI

    Featured Article by Anusha Thakur The conjunction of the obtainability of vast amounts of stretch, speed, and big data for the development of machine learning algorithms and cloud computing platforms has led to a varied range of innovations in Artificial Intelligence (AI). In an era defined by state-of-the-art technologies, the role of AI systems, and […]