India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals

Sign in

⁠India’s largest platform & marketplace for AI & GCC leaders & professionals

3AI Digital Library

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Conquering the Supply Chain with Machine Learning

    Featured Article: Author: Arpit Vijaywargia, AB InBev Supply chain is the process of managing the flow of goods, it’s an important process that involves the coordination of various stakeholders including suppliers, manufacturers, distributors, retailers and used goods. It is an essential part of business operations, and good supply chain management can help organizations increase efficiency, […]

  • Importance Of Data-Centric AI In Business And The Role Of Observability In It

    Featured Article: Author:  Anirban Nandi, Vice President, AI Products & Business Analytics, Rakuten India We all have heard the old saying that “Data is the new oil”. But wait!! Is that completely true? Just like oil, unrefined data is of little to no use. So, allow me to correct the maxim a little – “Quality […]

  • Left Shift Decisioning – a Paradigm Shift and a Key Differentiator for Banks in Recessionary Environment

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Left Shift – A software development concept The core concept of left shifting started from testing, where we shift the testing phase to earlier phases in the software life cycle. The goal is to test early, fix bugs close to source of issue and prevent backloading […]

  • Artificial Intelligence (AI) and Business Intelligence (BI) Revolutionize Legacy System Modernization: A Data-Driven Approach

    Featured Article Author: Pankaj Zanke, Sapient Legacy systems, which many organizations rely on, often become technological burdens for the same organization. Built with old technologies, tools, and architecture, they need help keeping up with modern business’s latest technological needs. Scaling and integration issues and security issues also affect agility and innovation. However, how they are […]