India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • Reimagine Business Strategy & Operating Models with AI : The CXO’s Playbook

    Author: Sameer Dhanrajani, CEO at AIQRATE advisory & consulting | AI advisor, business builder | Author | Speaker |Columnist| President at 3AI | Ex-CSO: Fractal, Global Business Leader: Cognizant, Country Head: Fidelity National Financial AlphaGo caused a stir by defeating 18-time world champion Lee Sedol in Go, a game thought to be impenetrable by AI […]

  • Top four focus areas to help you shape a data-driven enterprise

    Author: Praveen Reddy, Vice President (Digital – data, analytics, and cloud) | Genpact As we navigate the world of data, some significant trends are manifesting with respect to data ownership and utilization. There are multiple triggers for these trends – ever-rising complexity of data, lack of proper intelligence concerning data assets, need for accelerated digital transformation, […]

  • Ways Digital Transformation is Changing Customer Experience

    Featured Article Author: Sidhartha Shishoo, SG Analytics  In today’s hyper-connected world, digital transformation has become more than just a buzzword—it’s a strategic imperative for businesses across sectors. As companies strive to meet evolving customer expectations, they’re leveraging technology, analytics, and AI to reshape the customer experience landscape. Let’s explore how this digital revolution is unfolding […]

  • AI to outmanoeuvre human drivers

    As driverless cars become a mainstream reality, AI is aiding it greatly to  remove all barriers to autonomous function and humanization of its operation. The biggest challenge self-driving cars will have to overcome on the road is being able to react to the randomness of traffic flow, other drivers, and the fact that no two […]