India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals

3AI Digital Library

Online performance management

3AI August 14, 2020

Leading Global Health Services Company

Problem Statement

  • A leading global health services company, had a nascent Web Analytics practice and needed support to implement more complex tagging and to migrate their On-Demand system to On Premises
  • On Premises software required to be installed and configured & On Demand system needed to be migrated to On Premises
  • Lack of insight into customer behavior and lower conversion ratio.
  • The “why” factor on user drop off on vital pages remained unanswered

Analytics Led Approach

  • Analyzed existing On Demand tagging and reports, offered improvement ideas, best practices, and fixed existing issues.
  • Lead the On-Premises software installations and configurations.
  • Seamless integration of the WebTrends tags within the portal web pages.
  • Implementation of Tealeaf suite of products for quantifying and qualifying customer behavior on the web and thereby aid campaign measurement.
  • Tealeaf events and reports to identify KPIs on the application.

Business Impact

  • Insights to drive website deployment
  • Insights to structure portal/website marketing campaigns
  • Advice on On Premises hardware sizing was communicated, allowing client to correct the mistake early on in the project
  • Tealeaf data is used a key factor in site improvement proposals and enhancement retrospections

Critical Success Factors

  • Creation of automated scripts (marketing campaign file validation, log file pruning, log file transfers) led to effort savings of over 10%
  • Standard and consistent web reporting., data accuracy in reports restored to 95%

    3AI Trending Articles

  • A Paradigm Shift in Management Education Powered by Large Language Models

    Featured Article: Author:  Dr. Tuhin Chattopadhyay, Professor, Jagdish Sheth School of Management, Bengaluru, India, Founder & CEO, Tuhin AI Advisory, Abstract. The paper explores the potential of large language models in transforming management education. The paper first introduces the concept of large language models and explains how they work. Subsequently, the paper explores the different […]

  • Retail Revolution enabled by AI

    Predictive analytics has been used in retail for decades, but it’s within the last few years that advances in technology — namely artificial intelligence — have supercharged the speed, scale and cost at which it is used. This AI-powered retail personalization revolution helps retailers transition into a world where consumers are always connected, more mobile, more social, and have more choices about […]

  • Future Proofing GCCs

    For a while now, India has been driving back-office functions for some of the large enterprises across the world. However, over the past few years, it has taken giant strides towards becoming the innovation hub of the world, by adding strategic value to multi-billion-dollar businesses from around the world, through Global Capability Centres (GCCs) based […]

  • Left Shift Decisioning – a Paradigm Shift and a Key Differentiator for Banks in Recessionary Environment

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Left Shift – A software development concept The core concept of left shifting started from testing, where we shift the testing phase to earlier phases in the software life cycle. The goal is to test early, fix bugs close to source of issue and prevent backloading […]