India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Using OpenAI GPT-3 to write E-Commerce Product Descriptions

3AI January 13, 2023

gpt

Featured Article:

Author: Raj Bhatt, CEO, Knowledge Foundry

The Problem
Writing e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year.

While large companies use copywriters to create these product descriptions, many smaller companies opt for simpler solutions:

1. Instead of creating product descriptions, list the features of the product in bullet points.

2. Create a templated description with placeholders for the features of the product. 3. Utilize a brand-level product description without mentioning any characteristics.

Figure 1: Example of product feature list used instead of description

Figure 2: Example of templated product descriptions

Figure 3: Example of brand-level product description

These three methods all result in product descriptions that might not be compelling to consumers. According to our polls, people like to read product descriptions that creatively highlight the advantages that they may obtain from the product by utilising its characteristics.

The Solution

Original, legible, and cost-effective E-Commerce product descriptions can be created with OpenAI GPT-3. Using the GPT-3 DaVinci algorithm, we trained models on hundreds of products across a range of E-Commerce categories. Tonality has been adjusted in the models (professional, witty, etc.,). Additionally, we employ algorithms to evaluate the originality and readability of the created descriptions.

The created product description can be compared to Google APIs to acquire insight into the internet traffic for the keywords mentioned as well as alternative phrases that may generate significant search traffic. This improves SEO for product pages.

    3AI Trending Articles

  • Winuall raises Rs 14.7 crore to digitize coaching institutes

    The startup will use the fresh capital to enhance product capabilities and hire across technology, product, AI, and business development teams Winuall, an online education platform that helps coaching institutes go digital, has raised Rs14.7 crore from Prime Venture Partners, Beenext, Ramakant Sharma, founder of LivSpace and other angel investors. Winuall aims to democratize technology […]

  • AI in Investing – are we there yet?

    Believes Atanuu Agarrwal from Upside AI, this and much more in a conversation with Sumit Chanda from JARVIS by Monitree, Siddharth Panjwani from K2 Capital, and Atanuu. With the world moving too fast and data piling up by every millisecond, why haven’t we fully utilized the capabilities of technology to carry out Smart Investing for […]

  • Impact of C19 on upskilling and Edtech

    After nearly one year under lockdown, here is how the coronavirus pandemic has impacted the upskilling and edtech platforms across the country. . Overnight in March 2020, COVID19 forced employees and companies to change the way they worked and lived. Regardless of job role, this situation transformed the way every working professional went about their […]

  • Transforming Customer Experience through Unified Business Functions

    Author: Souvik Das, AVP – Platforms & Offerings, Genpact Digital and Pramit Dasgupta,VP – Platforms & Offerings, Genpact Digital The recent pandemic has changed customer expectations and interactions in many ways. Forever. As organizations evolve through the new normal and gear up to satisfy their customers, there is a need to rethink and redesign how […]