India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • P&L Forecasting Enabled by Analytics

    Author: Rajagopal Rangarajan, Senior Manager – Analytics, AB InBev Accurate P&L forecasts help companies build a good financial plan for the year. It enables the financial planning team in allocating resources more meaningfully across the company. For large and highly leveraged companies like AB-InBev with annual Revenues more than $50 Bn and with a debt […]

  • New Customer Expectations Driving Digital Innovation

    Featured Article: Author: Nitin Srivastava, Director – Data & Analytics, Advance Auto Parts India To ride this tide of disruption, it is crucial to understand the pulse of customer behavior and demand and integrate it into a digital first approach. One of the key changes brought about by the COVID pandemic was the acceleration of […]

  • Conquering the Supply Chain with Machine Learning

    Featured Article: Author: Arpit Vijaywargia, AB InBev Supply chain is the process of managing the flow of goods, it’s an important process that involves the coordination of various stakeholders including suppliers, manufacturers, distributors, retailers and used goods. It is an essential part of business operations, and good supply chain management can help organizations increase efficiency, […]

  • Unleashing the Power of AI in CPG: A Unified Approach for Transformative Growth

    Featured Article Author: Chiranjiv Roy, Course5 Intelligence In the ever-competitive Consumer Packaged Goods (CPG) landscape, where consumer preferences shift like sands and market dynamics evolve relentlessly, brands are in a constant quest for differentiation and growth. The disruptive wave of Artificial Intelligence (AI) offers a beacon of innovation, with models like Gemini, Claude, and GPT-4 […]