India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • CES 2021 conference stress importance of security education

    Experts at the CES 2021 conference stress importance of security education The “second age” of quantum computing is poised to bring a wealth of new opportunities to the cybersecurity industry – but in order to take full advantage of these benefits, the skills gap must be closed. This was the takeaway of a discussion between […]

  • 2 Transportation related Stocks leading the New Wave with AI

    Technology is changing our world, with results visible in real time. If you grew up in the 1980s, watching reruns of Star Trek, think for a moment about fantastic gadgets that have walked off the screen and into our lives: portable communicators, portable computers, voice-activated systems, to name just a few. Scotty once even automated […]

  • Future of Work 2.0: Reimagining Work in the Age of Contextual Generative AI

    Featured Article Author: Mahadevann Iyerr, MAAVRUS The way we work is changing a lot, and it’s more than just using new technology. As technology improves quickly and more data is created, businesses need to rethink how they do things to stay successful. This change is happening because of AI, the huge amount of data we […]

  • Transforming Healthcare with Natural Language Processing (NLP)

    Featured Article Author: Saurav Kumar, UnitedHealth Group Introduction Natural Language Processing (NLP) is a branch of artificial intelligence that focuses on the interaction between computers and humans through natural language. By enabling machines to understand, interpret, and respond to human language, NLP is revolutionizing various industries, including healthcare. In this blog, we will explore how […]