India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]

  • Improving Customer Experience – AI/ML Driven Issue Resolution

    Author: Ashish Vashishta, VP – Technology, eClerx Customers across industries typically face issues with their purchased products/services. A troubleshooting system which can use latest AIML technologies to resolve these issues faster and more effectively can lead to a much better customer experience. As an example, a customer may have purchased a bundled product offering – […]

  • Way to make object-recognition models perform better

    Adding a module that mimics part of the brain can prevent common errors made by computer vision models. Computer vision models known as convolutional neural networks can be trained to recognize objects nearly as accurately as humans do. However, these models have one significant flaw: Very small changes to an image, which would be nearly […]

  • Transforming Indian Judiciary with GPT4

    Featured Article: Author: Vivek Gupta, Founder & CEO, Softsensor.ai Indian judiciary suffers significant backlog with 35 million cases across many courts. Assuming that each case requires about 100 pages of drafting, we are looking at about 3.5 billion pages to be drafted. Each page takes about 30 mins, we are looking at 100 billion minutes […]