India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]

  • Transforming Product Experience: How Generative AI is changing the game for Microsoft, Oracle, and AWS

    Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Artificial Intelligence (AI) has revolutionized the way we interact with technology, and one of its most intriguing applications is conversational AI. Chatbots and virtual assistants have become increasingly popular, enabling businesses to provide personalized and efficient customer experiences. Companies like Microsoft, Oracle, and Amazon […]

  • Cloud Industry Trends for year 2021

    Dell Technologies shares top three cloud industry trends for the year 2021 The year 2020 has indeed been a year of transformation for everyone around the world. Businesses were forced to adapt to remote working models overnight. Earlier users ran their programs and applications from a server or a physical computer, however, now the same […]

  • CES 2021 conference stress importance of security education

    Experts at the CES 2021 conference stress importance of security education The “second age” of quantum computing is poised to bring a wealth of new opportunities to the cybersecurity industry – but in order to take full advantage of these benefits, the skills gap must be closed. This was the takeaway of a discussion between […]