India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • Rethinking Reasoning in AI with Multimodal Chain-of-Thought Prompting

    Featured Article by Rahul Pandey, Data Science & Applied AI Practice Leader, C5i Beyond Understanding to Reasoning As AI systems evolve, the true benchmark is no longer their ability to comprehend it, it’s their ability to reason. Today, we stand at the edge of a significant breakthrough: Multimodal Chain-of-Thought Prompting (MCoT), a technique that allows […]

  • Blockchain mustn’t get blocked: Regulate but do not ban Bitcoin

    The government’s proposed bill to ban cryptocurrency could deal a blow to India’s tech credentials . Since I started writing this column on technology a couple of years ago, two things have been eminently predictable. One is Elon Musk, the richest man in the world now, doing unpredictable things: Boring tunnels, implanting chips in pigs’ […]

  • AI in Publishing

    Featured Article: Author: Deependra Singh, VP & Head Data Science and Analytics, Network 18 In recent years, the term “Artificial Intelligence” has been making headlines in almost every industry. From healthcare to finance, AI is transforming the way we work and live. But what about the media landscape? Could AI be a game-changer in this […]

  • Online learning will pave the way for a digital future

    Online learning has emerged as a critical tool that promises the potential to prepare business and professionals for a digital future. While skilling has become a hot trend in the current job climate, professionals should know that simply having basic digital skills won’t cut it because disruptive digital skills are now a necessity, not a […]