India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • Cloud Neutrality

    A multibillion-dollar, privately-owned infrastructure is now essential to the modern internet economy. That should freak you out. WE SPENT A lot of years talking about net neutrality—the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s […]

  • Mental Health Startup Wysa backed by Google In Series A Round

    Wysa is artificial intelligence (AI)-driven virtual coach that combines empathetic listening with evidence-based therapeutic techniques Bengaluru-based mental health startup Wysa is looking to raise funds from Google, the company’s filings with the ministry of corporate affairs (MCA) confirm.  The filings, which contain Wysa parent Touchkin Eservices Private Limited’s articles of association (AOA), read, ‘“Series A1 […]

  • Three Avenues to foster an edge to win in Digital Business

    Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises an unprecedented convergence of people, businesses and things that changes existing business models and creates new revenue opportunities. Executing digital business will require a digital platform that evolves as business opportunities and threats change. Also, to enable this, […]

  • A hacker broke into a Florida Water Treatment Plant

    A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye to extremely dangerous levels, officials said. . A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye in the water to extremely dangerous levels, officials said Monday. The plant […]