India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • Driving AI Adoption: An 8-Step Blueprint for Your Team’s Success

    Featured Article: Author: Ganes Kesari, Innovation Titan A Telecom major was grappling with high customer attrition. The firm was one of the largest Telecom companies in the world and a market leader in Asia. The marketing team’s heuristics-driven approach to customer retention was dated and ineffective. Reviewing the business performance in a weekly huddle, the […]

  • The COO Agenda: Creating an Actionable Plan for Strategic Growth

    Featured Article Author: Sidhartha Shishoo, COO, SG Analytics The Chief Operating Officer (COO) is responsible for orchestrating and optimizing the fundamental operations of the organization, bearing the sole mantle of ensuring operational excellence. This encompasses the seamless integration of operational technology, technical systems, management protocols, and organizational ethos with the overarching mission and strategy of […]

  • Cross-Validation techniques to assess your model’s stability

    Featured Article: Author:  Sai Nikhilesh Kasturi, Data Science & Analytics, Customer Insights & Analysis, American Airlines One of the foremost interesting and challenging things about data science hackathons in Kaggle is struggling to maintain the same ranks on both public and private leader boards. I also have been a victim in struggling to keep the […]

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]