India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • How AI is supercharging Metaverse

    Featured Article: Author: Dr. Anish Agarwal, Global Head of Analytics, Dr. Reddy’s Laboratories The Metaverse is one of the most significant rising technologies right now. Some will say you have to travel in time to know about it. But the metaverse has given a huge platform to people to hypothetically get into the imaginary world. […]

  • Creating the Bridge of Translation between AI Technologists and Business

    Featured Article: Author:  Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Like we saw in the previous article “Crossing the AI Adoption Chasm“, there is a big gap in the objective of the technologists driving the AI project and the business user seeking value from it. This gap is causing major adoption issues as both […]

  • The COO Agenda: Creating an Actionable Plan for Strategic Growth

    Featured Article Author: Sidhartha Shishoo, COO, SG Analytics The Chief Operating Officer (COO) is responsible for orchestrating and optimizing the fundamental operations of the organization, bearing the sole mantle of ensuring operational excellence. This encompasses the seamless integration of operational technology, technical systems, management protocols, and organizational ethos with the overarching mission and strategy of […]

  • New Customer Expectations Driving Digital Innovation

    Featured Article: Author: Nitin Srivastava, Director – Data & Analytics, Advance Auto Parts India To ride this tide of disruption, it is crucial to understand the pulse of customer behavior and demand and integrate it into a digital first approach. One of the key changes brought about by the COVID pandemic was the acceleration of […]