India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Personalization: Key to New Age Consumer Experience

June 13, 2021

Mathangi Sri
Head of Data, Gojek

AI adoption and use cases are not only restricted to self-driving cars or the robots that could save lives. Less talked about is the algorithmic power to personalize products & services to consumers. Consumer experience today is largely powered by data and algorithms. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. In this session, Mathangi, seasoned data science leader(previously worked at PhonePe, Citi, 24/7) and 3AI thought leader & mentor will make us understand the history & landscape of personalization along with analyzing what goes into personalization algorithms and also discuss the algorithms & data sets briefly followed by the nuances of measurements of such systems. The session will also include the future-forward pathway to personalization.

    3AI Trending Articles

  • Property Registration in Karnataka to use Blockchain Technology

    Property registration in Karnataka is all set to become more secure and hassle-free, with the state government developing a system based on blockchain technology for online property documentation. The new system, developed in collaboration with IIT-Kanpur, promises an immutable electronic storage of property data through blockchain. In other words, data once stored cannot be changed, […]

  • A Framework for Analytics & AI Value Realization

    We’re living in times of a great data paradox. One side of the paradox is the explosive growth of data in and around us. Here are some facts reported in IDC’s Global Data Sphere to corroborate this: – 59 Zettabytes – total volume of data processed in the year 2020– 26% CAGR – the forecasted […]

  • Preparing your Business for a Data Revolution

    Featured Article Author: Sidhartha Shishoo, SG Analytics Businesses are gaining the ability to gather data at an unprecedented pace. The Internet of Things (IoT), unstructured data from media, social media, and other digital activities like product purchases and consumer reviews are driving this. Companies now have mountains of data at their disposal, but the knowledge […]

  • The COO Agenda: Creating an Actionable Plan for Strategic Growth

    Featured Article Author: Sidhartha Shishoo, COO, SG Analytics The Chief Operating Officer (COO) is responsible for orchestrating and optimizing the fundamental operations of the organization, bearing the sole mantle of ensuring operational excellence. This encompasses the seamless integration of operational technology, technical systems, management protocols, and organizational ethos with the overarching mission and strategy of […]