SEO Managed Services
3AI August 14, 2020
Medical devices and consumer goods manufacturer
Problem Statement
Company faced several challenges :
- Poor Visibility in Search Engines
- Websites Experienced Low Traffic
- Only Few Pages of Each Website were Indexed in Search Engines
- Reduced CTR in SERPs
- Poor Site Navigation & Resultant High Bounce Rate
- Persistence of Major Canonical issues
- Existence of Broken Links & Redirect Issues
- Non-Performance of Mobile Sites
- Low ROI
Analytics Led Approach
- SEO Audit Unearthed all the Factors that Hinder the Websites Performance
- Extensive keyword Research
- Re-worked Titles & Meta Tags to Incorporate Target keywords, and to Improve CTR from SERPs
- Recommendations to Improve Site Navigation
- Detailed Recommendations on H1, ALT, URL structure and other On-Page Factors
- Suggestions to Fix Canonical Issues, Broken Links & Redirect Issues
- Recommendations to Optimize Mobile Sites
- Launched Robust Link Building Campaigns, including gaining links from Top Social Media Websites
Business Impact
- Improving the Internal Linking along with descriptive Anchor Text Paved Way for Reduced Bounce Rate
- Implementing Canonical Tags to Specify the Original versions of the Pages Improved the Strength of the Canonical Versions, and eliminated the Duplication Issues
- Fixing Broken links and Setting up Right Redirect Passed the Missed-Out Link Juice to Appropriate Pages
Critical Success Factors
- Traffic to websites began Improving; a month after SEO Implementation
- Number of Pages Indexed in Search Engines Drastically Improved
- Click Through Ratio which was less before the Implementation Improved Leaps & Bounds
- Traffic for Desktop & Mobile Sites Improved by 20%
