India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals

3AI Digital Library

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • AI propels progress for the differently abled

    AI or Artificial Intelligence is a Data Science Function that trains the computers to learn through experiences and perform tasks at cognitive levels adjusting to certain inputs. Artificial Intelligence is a field of Data Science and over the years it has emerged as a significant function across all businesses. AI or Artificial Intelligence is a […]

  • Artificial Intelligence (AI) and Business Intelligence (BI) Revolutionize Legacy System Modernization: A Data-Driven Approach

    Featured Article Author: Pankaj Zanke, Sapient Legacy systems, which many organizations rely on, often become technological burdens for the same organization. Built with old technologies, tools, and architecture, they need help keeping up with modern business’s latest technological needs. Scaling and integration issues and security issues also affect agility and innovation. However, how they are […]

  • Automated Quality Excellence Framework for Data Science Modelling

    Featured Article: Author: Abhishek Sengupta, Walmart Global Tech India Introduction:  A necessary but often tedious task data scientists must perform as part of any project is quality assurance (QA) of their modules so as to prevent any unforeseen incidents during deployment. While Quality Assurance and Excellence is quite prevalent in Data Engineering, QE in Data […]

  • How Augmented Analytics is Transforming the Analytics Ecosystem

    Author:  Sidharth Sivasailam, Vice President – Products, Course5 Intelligence | LinkedIn – https://www.linkedin.com/in/sidharthsiva/ The world of Business Analytics is at an inflection point. Trillions of bytes of data are being generated every day; however, companies continue to struggle with harmonizing this data, analyzing the data of various shapes and sizes they are storing, determining what’s […]