India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Decoding the genesis of Hyperautomation and how the infusion of AI and Generative AI is taking it to the next level

    Featured Article: Author: Anjum Javed, Reveal HealthTech INTRODUCTION Hyperautomation, as the name suggests is an approach to turbo charge and scale the automation in an enterprise by recognizing business processes and creating an orchestration layer atop the existing IT infrastructure to co-ordinate the workflows for increasing levels of automation. It is about envisioning an enterprise […]

  • ADKAR – Driving Behavioural Change for Smoother AI Adoption

    Featured Article: Author: Abhishek Tandon, LTIMindtree As mentioned in chapter 1, AI projects generally suffer from abandonment because they are left at the point of execution and not thought through from a consumption perspective. One of the key reasons for that is lack of understanding of the “bigger picture” that ends up causing a lot […]

  • Three Avenues to foster an edge to win in Digital Business

    Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises an unprecedented convergence of people, businesses and things that changes existing business models and creates new revenue opportunities. Executing digital business will require a digital platform that evolves as business opportunities and threats change. Also, to enable this, […]

  • CxOs’ guide to achieve “escape velocity” for NextGen approaches!

    Featured Article Author: Vivek Mahendra, Managing Partner, Vivikta Advisory Prelude This is an Enterprise Architect’s perspective on the approach to scale the NextGen Solutions (read, AI/Generative AI/LLMs/Deep Learning led business solutions). A part of the 3 Point-of-View Thought Leadership series, this article focuses on the two foundational aspects – Leadership Archetypes its impact and learnings […]