India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Is your Enterprise AI Ready: Strategic considerations for the CXOs

    Author: Sameer Dhanrajani, CEO at AIQRATE advisory & consulting | AI advisor, business builder | Author | Speaker |Columnist| President at 3AI | Ex-CSO: Fractal, Global Business Leader: Cognizant, Country Head: Fidelity National Financial At the enterprise level, AI assumes enormous power and potential , it can disrupt, innovate, enhance, and in many cases totally […]

  • Global Captive Centers – The true enablers of Collaboration (Part-1)

    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group Through my experience working for large retail GCCs I. have observed that most retailers, in addition to having a central data & analytics team (typically within tech rolling up to the CIO), also have analytics teams within the businesses running independently and managing all their data, reporting […]

  • AI is changing the way doctors think about providing care

    While robots and computers will probably never completely replace doctors and nurses, machine learning/deep learning and AI are transforming the healthcare industry, improving outcomes, and changing the way doctors think about providing care. Machine learning is improving diagnostics, predicting outcomes, and just beginning to scratch the surface of personalized care. Imagine walking in to see […]

  • Application of Reinforcement Learning in Supply Chain

    Author: Anindya Bera, Senior Manager – Anaytics, Genpact A supply chain is a complex network of individuals and agents who exchange materials or information in a business ecosystem. The items which are used on day-to-day basis are created by a global collaboration between suppliers, manufacturers, and logistics carriers. What makes this complex? It is the […]