India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Saudi Arabia to get Google Cloud services: Saudi Aramco

    Saudi Arabia, under its Vision 2030 reform plans, has encouraged foreign investment particularly in the technology sector and courted Silicon Valley players. Saudi Aramco Development Co, a subsidiary of Aramco, has teamed up with Google Cloud to offer cloud services to customers in Saudi Arabia, Aramco said on Monday. Saudi Arabia, under its Vision 2030 […]

  • Cloud Neutrality

    A multibillion-dollar, privately-owned infrastructure is now essential to the modern internet economy. That should freak you out. WE SPENT A lot of years talking about net neutrality—the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s […]

  • Property Registration in Karnataka to use Blockchain Technology

    Property registration in Karnataka is all set to become more secure and hassle-free, with the state government developing a system based on blockchain technology for online property documentation. The new system, developed in collaboration with IIT-Kanpur, promises an immutable electronic storage of property data through blockchain. In other words, data once stored cannot be changed, […]

  • Data Science redefines Consulting to transform Digital Business Model

    Consulting firms the world over, are looking to develop competencies that would create a definite competitive advantage for them in the market. The consulting sector is no longer immune to disruptive technologies that have significantly influenced other digital-enabled businesses and is flooded with new players having a non-traditional approach toward consulting. Globally, companies seeking a […]