India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals

Sign in

⁠India’s largest platform & marketplace for AI & GCC leaders & professionals

3AI Digital Library

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Is your Enterprise AI Ready: Strategic considerations for the CXOs

    Author: Sameer Dhanrajani, CEO at AIQRATE advisory & consulting | AI advisor, business builder | Author | Speaker |Columnist| President at 3AI | Ex-CSO: Fractal, Global Business Leader: Cognizant, Country Head: Fidelity National Financial At the enterprise level, AI assumes enormous power and potential , it can disrupt, innovate, enhance, and in many cases totally […]

  • Cloud Industry Trends for year 2021

    Dell Technologies shares top three cloud industry trends for the year 2021 The year 2020 has indeed been a year of transformation for everyone around the world. Businesses were forced to adapt to remote working models overnight. Earlier users ran their programs and applications from a server or a physical computer, however, now the same […]

  • Reimagine and Redefine the Enterprise of the Future with Generative AI Technologies

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs Course5 Intelligence There are multiple inflection points in the history of the computation industry since the invention of computers in 1945. Some of the seminal moments are the advent of mainframe technology, personal computing, graphical user interface, Internet, mobile tech, cloud tech, artificial […]

  • How Analytics is revolutionizing B2B Supply chain around the world

    Featured Article: Author: Saswata Kar, Senior Director and Global Head of Data, Analytics & Data Sciences, Philips GBS This article is about how AI and analytics is really transforming supply chain processes in B2B space. I will be explaining here one use case of Order management analytics, where and how exactly it gets used and […]