India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • AI in Investing – are we there yet?

    Believes Atanuu Agarrwal from Upside AI, this and much more in a conversation with Sumit Chanda from JARVIS by Monitree, Siddharth Panjwani from K2 Capital, and Atanuu. With the world moving too fast and data piling up by every millisecond, why haven’t we fully utilized the capabilities of technology to carry out Smart Investing for […]

  • Future of HR redefined by AI

    Artificial intelligence is transforming our lives at home and at work. At home, you may be one of the 1.8 million people who use Amazon’s Alexa to control the lights, unlock your car, and receive the latest stock quotes for the companies in your portfolio. In total, Alexa is touted as having more than 3,000 skills […]

  • What if AI scans legislation and allocates funds to agencies?

    New Treasury Department software points the way. But research suggests that it’s impossible to show that an artificial ‘superintelligence’ can be contained . If, like me, you’re worried about how members of Congress are supposed to vote on a stimulus bill so lengthy and complex that nobody can possibly know all the details, fear not — the […]

  • Online learning will pave the way for a digital future

    Online learning has emerged as a critical tool that promises the potential to prepare business and professionals for a digital future. While skilling has become a hot trend in the current job climate, professionals should know that simply having basic digital skills won’t cut it because disruptive digital skills are now a necessity, not a […]