India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • From San Francisco to Hangzhou: How DeepSeek is shaping the next big shift

    Featured Article by Veena V, Fractal Analytics The global AI race has shifted from a focus on innovation aimed at solving problems to a fight for dominance. For quite some time now, the U.S. has been the dominant player in the AI race, with China remaining relatively less prominent on the global stage. However, with […]

  • Global Captive Centers – The true enablers of Collaboration (Part-2)

    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group In my previous article, I had spoken about some challenges due to a siloed working model within data & analytics teams in large retailers and how setting up a Data & Analytics CoE within the GCC can be a good solution. Lets look at a few ways […]

  • Data Science/Machine Learning and Software Quality

    Featured Article: Author: Biju Kalleppilli, Director-Performance Engineering, SAP Labs India Endless possibilities of data science applications in Software quality are probably an underrated one. At various stages of product testing life cycle, huge amount of data is generated and remain unexplored., primarily because the top management often become happy by looking at the quality metrics […]

  • Cloud Neutrality

    A multibillion-dollar, privately-owned infrastructure is now essential to the modern internet economy. That should freak you out. WE SPENT A lot of years talking about net neutrality—the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s […]