India's largest platform and marketplace for GCCs, AI & Analytics leaders & professionals

Sign in

⁠India’s largest platform & marketplace for AI & GCC leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Which Startup Ecosystem Attracted Higher Investments in 2020? – Bangalore or Delhi NCR

    Bengaluru continues to be ahead of Delhi NCR in terms of total funding raised by startups located in these cities The pandemic saw funding across the top startup hubs like Delhi NCR and Bengaluru drying up But both cities gave the country a steady influx of unicorns in 2020, keeping the interest of investors alive […]

  • Data Governance: Three trends in 2021

    In 2021, the focus of financial services will be inclined to enable digital customer journeys as well as to sustain and grow revenue streams.   Actively governing data will make managing it more formalized thus making it more available, less complex to understand, and protect the customers’ data rights. Three principles and associated formalized dimensions […]

  • Practical insights and best practices for Fine Tuned LLM based use cases for Governed Enterprises

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Objective There has been a lot of hype around Large Language Models (LLM) and their potential, but harnessing them to build real-world enterprise grade use cases is hard. This blog highlights key best practices and insights for building LLM powered use cases with a working example. […]

  • European Union to revamp Cybersecurity rules

    EU last year recorded around 450 cyber incidents involving European infrastructure, notably in the financial and energy sectors, and the pandemic has highlighted Europe’s deep dependence on the internet and exposed security weaknesses.  The European Union unveiled Wednesday plans to revamp the 27-nation bloc’s dated cybersecurity rules, just days after data on a new coronavirus vaccine was unlawfully accessed in […]