India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Evolution of Biometric Recognition Systems with AI

    Featured Article: Author: Kiranjit Pattnaik, MiQ What are biometric recognition systems Biometric recognition systems are computer-based systems that use an individual’s physical characteristics, such as their fingerprint, voice, face or any other part of the body, to authenticate their identity and grant access to secure areas, systems, or services. They are used increasingly as an […]

  • 2 Transportation related Stocks leading the New Wave with AI

    Technology is changing our world, with results visible in real time. If you grew up in the 1980s, watching reruns of Star Trek, think for a moment about fantastic gadgets that have walked off the screen and into our lives: portable communicators, portable computers, voice-activated systems, to name just a few. Scotty once even automated […]

  • Pandemic has “fundamentally accelerated” the process of digital transformation – Satya Nadella

    “What we were going to think about during 2030 is probably going to be true in 2025,” Nadella added. He was speaking at the Resurgence TiEcon Delhi-NCR summit. The pandemic has “fundamentally accelerated” the process of digital transformation across industries, and companies equipped with digital technology are going to be more resilient and be able […]

  • IoT devices at risk from Amnesia:33

    A new series of vulnerabilities dubbed Amnesia:33 puts millions of IoT devices at risk of being compromised. Security researchers from Forescout disclosed the 33 vulnerabilities today. The flaws are found in four open-source TCP/IP libraries used in the firmware of products from over 150 vendors. According to the researchers’ estimates, millions of consumer and enterprise […]