India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI

3AI Digital Library

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Algorithms to take Digital Businesses to Next Level

    Digital transformation is vital for business growth, but working out what to do and how to do it remains difficult for IT and business leaders.  At its heart, the digital revolution is about consumer behavior and business opportunity, not technology. The major changes in how consumers use technology, and to where technology is applied, represent […]

  • SEBA Bank Fundraising Fuels Growth For Providing Smart Banking

      FINMA licenced Swiss Seba Bank – who already provide a seamless, secure and easy-to-use bridge between digital and traditional assets – approved the completion of its Series B capital increase at its Extraordinary General Meeting today. SEBA Bank is primed to fuel and accelerate its growth strategy according to the team. Guido Bühler, CEO […]

  • Conquering the Supply Chain with Machine Learning

    Featured Article: Author: Arpit Vijaywargia, AB InBev Supply chain is the process of managing the flow of goods, it’s an important process that involves the coordination of various stakeholders including suppliers, manufacturers, distributors, retailers and used goods. It is an essential part of business operations, and good supply chain management can help organizations increase efficiency, […]

  • Emerging role of Generative AI for Businesses

    Featured Article: Author: Rajan Gupta, VP & Head of Research & Analytics, Analyttica Datalab Artificial intelligence (AI) has revolutionized the way businesses operate, and Generative AI (GAI) is quickly becoming a hot topic in this field. Generative AI is the technology behind applications that can produce new content, such as images, sounds, and even text. […]