India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Site of Care Shift Analysis

3AI September 10, 2020

Leading specialty bio-pharma company

Problem Statement

  • Company wanted to analyze the location of treatment of patients for one of its Immunology products. Since the company has to provide greater discounts to certain type of hospitals, if more patients have treatments in hospitals the revenue from the drug decreases.
  • Company asked us to conduct an exploratory analysis to find out if there was a shifting trend and to provide insights on the shift.

Analytics Led Approach

  • Leveraged the WK claims data to analyze the patient activity.
  • Measured the percentage of treatment at various locations over time. Further analyzed the profile of treatments by payer type, region, patient age group, patient gender and new/continuing treatment.
  • Analyzed at the problem from perspective of both physicians and patients to identify the key drivers of shift.
  • Performed physician profiling for physicians who practiced in multiple locations.

Business Impact

  • The results confirmed an increase in the patient treatments in hospitals.
  • Understood the region and the payer types that are observing a shift.
  • Found that it is the physicians practicing in multiple locations (and not the patients) who are influencing the shift to hospitals.
  • Discovered the profile of the physicians who are likely to drive a shift to hospitals.

Critical Success Factors

  • Identified and profiled the physicians who were influencing the shift to hospitals
  • Compared the results for company’s drugs to its competitors going the extra mile to give a glimpse of market positioning.

    3AI Trending Articles

  • Navigating Data Security Risks in Generative AI: Emerging Challenges and Innovative Solutions

    Featured Article Author: Raghavaiah Avula, Palo Alto Networks IntroductionAs we stand at the cusp of a generative AI revolution, the promise of unprecedented innovation is accompanied by significant data security challenges. This article explores the cutting-edge risks emerging in the generative AI landscape and presents novel solutions that organizations must consider to safeguard their AI […]

  • Fintech startup Volopay raises $2.1M in seed round

    Singapore-based fintech startup Volopay has raised $2.1 million in seed funding to provide businesses and startups in the Asia Pacific region a powerful control center for all their financial needs. Singapore-based fintech startup Volopay has raised $2.1 million in seed funding. The company said it wants to use the funding to provide businesses and startups […]

  • View: The way countries handle Foreign Policy will change due to Digital Transformation

    The way countries handle foreign policy will change irreversibly in the future due to digital transformation. . There is hardly any aspect of life that hasn’t been affected by the Covid-19 pandemic. New technologies, inventions and well-organised tools are being developed every day. Digital transformation has occurred all around us. It impacted every business, reducing […]

  • AI revolution in SMB-Challenges and Way Forward

    Featured Article: Author: Raj Sadasivam, Jana Analysis As most of us would agree, we are on the cusp of the third major revolution in the history of mankind. The invention of letter press in the 15th century by Gutenberg was the first and the internet revolution in the 1990s being the second. Now the world […]